Here at Press Release Jet, you will find numerous how-to articles, samples, and templates to help you create an effective press release for your business or event. There is a fair amount of strategy that goes into press release writing if you want to be sure it will be noticed and read by reporters and journalists.
But there is somewhere else where you will find a press release template that can help you with your goals. Ian McAllister (general manager at Amazon) responded to a question on Quora  about product development by describing the “working backwards” model, in which developers write an internal press release about their initiative, announcing the finished product to customers. These Amazon press releases need to be customer-centered and show how the product will “blow away” existing solutions. Their reasoning is that if it’s not possible to make this product sound exciting to consumers, perhaps it shouldn’t be built.
Helpfully, McAllister offers an example template to guide developers in the crafting and formatting of an Amazon press release.
This format is helpful not just for an Amazon press release, but makes sense for many other types of press release as well. For more guidance, feel free to check out all the tips on our “Resources” page.