Best Press Release Distribution Providers in 2019

Best Press Release Distribution in 2019: Comparisons Among Top PR Distribution Services

 

Timeless and Cost-Effective

With a well-crafted message for a well-chosen audience, press releases are among the most cost-efficient ways to build conversion and brand authority at once.

What has fallen out of the public eye in today’s media environment but is actually the best kept secret for organic SEO growth in 2019? It’s the press release, or newswire. Simple press release distribution has become a less visible marketing option, as there are so many different ways to build exposure: social content, blog posts, link-building, local marketing, and on page optimization.

Market research shows that 44% of journalists view press releases as the best source for company or brand-related news. And, if you want to build high-domain authority links, news outlets and industry publications are some of the best Internet real estate.

Press releases syndicated to established sites are also a great way to get picked up by Google News, Bing News, and other news aggregators. This gives you an instant credibility boost with new clients and signals authority to search algorithms. With a well-crafted message for a well-chosen audience, press releases are among the most cost-efficient ways to build conversion and brand authority at once.

Press Release Distribution Has Changed

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Modern press release distribution has changed the game of connecting to the press.

These services simplify the process of connecting to hundreds, even thousands of media outlets.

It used to be that press releases were sent out and picked up through painstakingly built journalist relationships. This type of approach required extensive pitching of concepts and topics and, as you may guess, a lot of time.

This may have been a factor in why press releases have fallen out of favor with marketers. If you’re having to go through multiple layers of decision makers to pitch and refine a story, why not just write a blog post? Especially if that article, once picked up, has to compete against all the other news in the space.

Well, thankfully, we now have the option of digital press release distribution. These services simplify the process of connecting to hundreds, even thousands of media outlets. Platforms like PR Distribution even feature writing and strategic services to help position your news pieces for best exposure within your industry.

Speed, Reach, and Authority

In fact, it has been shown that business using multiple channels of communication with customers show 91% greater year-over-year retention rates over businesses that are locked in to single channels.

The combination of speed, reach, and established authority is very hard to beat for SEO purposes. But, that doesn’t mean you should abandon other forms of SEO work. On the contrary, press releases synergize amazingly with all major methods of doing SEO. In fact, it has been shown that business using multiple channels of communication with customers show 91% greater year-over-year retention rates over businesses that are locked in to single channels.

We’ll get into some simple, cost-effective strategies to leverage successful press releases to even greater effect with your other platforms. These methods are even more effective if the media outlets keep your published article visible for longer periods of time. Clients will still convert through credible, well-written press releases years after they’re published.

Press Releases for Your Industry

Press releases tend to follow a certain number of important conventions, regardless of industry. In short, the content of the press release must be news-worthy, and the structure of the piece should be oriented around the industry or market-relevance of this piece of news. These best practices are rules of thumb around which you can organize your press release.

For example, an article announcing a major executive hire at a financial firm should very clearly and quickly announce this fact, along with the hire’s new role. Then a brief description of their industry history and past accomplishments with follow, with potential tie-ins.

Of course, certain conventions will vary across fields, but news-worthiness and clarity are always key concerns. Remember, from a journalist’s point of view, this information has to be genuinely valuable and useful to their readers. PR Distribution hosts a resource center that describes the role of press releases in different industries and offers a large library of PR templates for download. These resources can help you strategize for the best ways to approach journalists and media outlets.

Identify Your Industry Use Case and Maximize It

Social media and digital marketing haven’t made press release distribution less important as a marketing tactic, they actually enhance its effectiveness.

Social media and digital marketing haven’t made press release distribution less important as a marketing tactic, they actually enhance its effectiveness.

Press releases merely become another important tactic that work in conjunction with existing marketing channels.

Press Releases Bridge Traditional and Digital

Additionally, press releases are often the best way to go for industries that are still using traditional means of marketing and sales. If getting into a set of specific publications is your aim, then press releases are the way to go. They not only let you get quick access to these journalists, but can also help established organizations extend their press reach.

Because, while digital marketing spending is on the rise every year, digital may not be the best way forward in every case. For instance, while the number of mobile users on the Internet has far outstripped the number of desktop users , plowing forward with a mobile strategy in say, B2B manufacturing, probably is not the way to go.

Stacking Tactics

Blogging and Site Content

Press releases are one of the best ways to bring exposure to content writing that is local to your site. Linking back to your local content from the press release itself greatly boosts the page’s credibility, simply because the originating sites are high-domain news outlets. Just make sure that the articles on your site are genuinely valuable and provide supplementary information to the press release.

Local Marketing

Press releases should be timed with strong Local Marketing campaigns to drive regional exposure. As your team populates local business listings, directories, and Google listings, time a series of press releases to your regional publications.

Social Content: Youtube, Podcasts, Facebook, Twitter, and Instagram

Social content can serve to keep interest from news articles going for long after the usual news cycle has moved on. More authoritative pieces on Youtube and in podcast form can be promoted or linked to from the press releases themselves. But, this is also a great opportunity to create content around similar topics on more fast-moving social media platforms like Facebook or Instagram that links to your articles in major news outlets.

Backlinks/Link-Building

41% of companies point to link building as the most difficult aspect of digital marketing. Everyone knows that Google highly prioritizes the presence of high-quality links. The issue being, how do you get those links in high quantity for your site?

Going directly to the media with a platform like PR Distribution is the easiest way to do this in a reliable manner. With a very minimal outlay of as low as $99, you can achieve a variety of high-quality links. The correlation of links to site traffic is directly measurable and has been quantified.

Safety

Rest assured that links from ABC, NBC, MSNBC, affiliates, and from Google’s services themselves, will not be penalized anytime in the foreseeable future of the Internet as we know it.

And the upshot of using press release distribution to build links is the safety of this approach.

In digital marketing terms, there are two aspects to this.

One refers to the actual overhead for your site in terms of hosting data. Because press release distribution requires virtually no local overhead, the burden that comes with hosting a large amount of data on your site is reduced to virtually zero. And while press releases generate a very large amount of content across different media sites, your organization sees the that benefits of that with none of the downsides.

The second refers to Google’s search algorithm. In numerous well-documented cases, Google has penalized the standing of sites without warning.

Their crime? Being linked to from disreputable sites.

Rest assured that links from ABC, NBC, MSNBC, affiliates, and from Google’s services themselves, will not be penalized anytime in the foreseeable future of the Internet as we know it.

The Press Release Distribution Playbook

At each tier of our service, there is a guaranteed set of publications that will pick up your article.

PR Distribution uses a few fundamental tactics to make sure that your press coverage a) has reach, b) has long-lasting effect, and finally, c) gets Google's attention. We work to provide the best press release distribution tactics.

Reach

PR Distribution's network is one of the industry leaders in the range of outlets and journalists we reach. On top of that, our relationships with some of these outlets allow us to guarantee placement in their publications. At each tier of our service, there is a guaranteed set of publications that will pick up your article.

The ROI on this is exceptional, especially if you are a company just starting to enter into the SEO and media game. Think of this as building the bedrock of SEO links to your site and immediately announcing the credibility of your organization.

Long-Lasting SEO Boost

Your articles will be hosted for extended periods of time. In many cases, users will be finding your articles (and the links back to your site) for years after they're posted. This is in part because of our relationships with these outlets, and also because these outlets are established media entities.

By starting out on the right foot with the right partners, you're seeing results that will last well beyond your initial push. This is why press release distribution is one of the most cost-effective, high-ROI methods for boosting SEO: The traditional focus of press release is on the quality of the publication.

Getting Google to Pay Attention

Google and Bing are constantly changing their search algorithms. However, their core message is constant: provide content that is genuinely valuable, and we will reward you with higher placement.

When you use a service like PR Distribution, the news sites your articles are published on often get immediately picked up by Google, Bing, and Yahoo's news feeds. Not only does this signal credibility to the search engine, but also to your customers. You're effectively giving both the algorithms and your  customers exactly what they want.

Let’s Take a Look at a Case Study

SoftClouds received over 100 publications of their article. In fact, if you do a precise Google search for their headline “Giving Moments -- SoftCloud's way of doing good by doing well!,” the results continue past the first three pages of results.

SoftClouds wanted to launch their software platform in a full-faceted media approach. These are the results they got from using PR Distribution’s base package.

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PR Distribution's reports show you the full range of coverage you're receiving. (Link to full report.)

 

SoftClouds received over 100 publications of their article. In fact, if you do a precise Google search for their headline “Giving Moments -- SoftCloud's way of doing good by doing well!,” the results continue past the first three pages of results.

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A narrow Google search reveals the success from this single press release.
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This type of far-reaching coverage is great for regional companies, as well as multi-nationals.

This is the type of exposure that can shortcut your SEO exposure in a very short period of time. Building this type of exposure using local content could take months or years. A press release distribution service gets your content out to Google and hundreds of news outlets in the span of weeks.

These results are from the base tier Premium Package on PR Distribution. The top tier Premium Concierge Package reliably returns numbers exceeding even that.

And the most powerful aspect of press releases may be that the awareness stacks. With multiple pieces being published every month or quarter, your website visibility will skyrocket.

So How Do You Choose the Best Press Release Distribution Service?

"...[W]eed out the pretenders and find the best press release distribution service for your needs."

If you do a casual Google search for online press release distribution services, you’ll find dozens. There are ways to weed out the pretenders and find the best press release distribution service for your needs. The most straightforward way is to look at the exposure you get from purchasing their services.

Using Google, not only can you verify that your press releases are being sent out, but you can also check the quality of the media outlets. As we mentioned, low quality outlets can actually harm your site’s standing with Google.

You Deserve the Best Results

We did some basic calculations on what to expect from some of the more visible platforms.

Looking at the cheapest packages and their average performance, we put together a quick guide. We encourage you to verify these figures.

PR Distribution’s packages start at $99 with the Premium package.  As we’ve seen, this package is the best press release distribution service for getting guaranteed syndication. Your article goes out to hundreds of outlets, as well as Google, Bing, Yahoo, Google News and Bing News.

The biggest news here is that you get guaranteed placement to over 10 high quality media outlets. None of the other services on this list come close to matching this in terms of value and ROI.

24-7 Press Release lists Visibility Boost at $49 as their cheapest press release package. This package gets released to only “50+ premium news sites” and with zero mention of guaranteed placement.

PR.com features an unnamed package at $60 as their best-priced press release package. They syndicate to 12 total “Industry” or “Regional” outlets, as well as Google, Yahoo, and Bing news.

There is no guarantee on how many media outlets actually place the press release, so we ran a Google search for some of their headlines. Their average press release gets syndicated to 5 low quality websites. These sites are generally not considered real media outlets—see screenshot for proof

Newswire.com features their Premium package at $119 as their cheapest press release package. They claim syndication to “250+ media outlets” and have zero guaranteed placements. According to our research, their average press release gets syndicated to 30 media sites—see screenshot for proof.

PR Buzz’s defining service used to be their “Unlimited Press Release Distribution” package at $299/year. This package was exposed as being highly misleading here. Your press release would be posted on their site website and possibly a handful of low quality websites that they owned. As of May, 2019, it seems that it is no longer available, as seen by viewing their site.

In this current market, it is clear that PR Distribution is the best press release distribution service in terms of true value and results. Many return customers gravitate to PR Distribution because of the fantastic ROI we give in terms of exposure at a very reasonable price.

Get Started to Maximize Benefit

These outlets and journalists will sometimes receive your press pieces within the hour.

Getting started with press release distribution is simple. It is one of the leading ways to generate positive media exposure, and the overhead it requires is exceptionally low. This is partially thanks to the modernization of the actual newswire process, and also because, by definition, the contents of your articles are not hosted by your organization.

You can create content in-house to suit your existing strategy or use PR Distribution’s in-house press writers to craft a targeted message for your 

Services like Press Release Distribution can send your article out to hundreds of high authority outlets and thousands of journalists. These outlets and journalists will sometimes receive your press pieces within the hour. 

Critical Mass of Attention

The more consistently you generate news in the industry--and the earlier you start--the bigger the media payoff.

The importance of gaining critical mass in the press is hard to overstate. Leading organizations across different industries rely on press release distribution services to push for regular mention of their companies. This snowball of awareness across readers, industry outlets, and organic SEO exposure is unstoppable with proper leverage.

The more consistently you generate news in the industry--and the earlier you start--the bigger the media payoff.

PR Distribution features a custom dashboard and quantitative reports to track your results. Sign in today to PR Distribution today and start building your growth in the press and across SEO.

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