Are you a business owner and looking for a PR agency that could generate real results for your company? But don’t know where to start?
Press release distribution is a great tool for advertising your services or products in the most legitimate way possible. Since Search Engines like Google, also accept the effectiveness and authenticity of the press release, many businesses are turning to PR marketing to increase their brand awareness and online visibility among the target community.
Getting a well-written press release is like winning only half of the battle. The success of the PR strategy relies heavily on how and to whom the press release is being distributed by you. You must choose a PR firm that is reliable and has established some level of trust among the journalist community.
We have researched and curated a list of 10 best press releases distribution firms for you while keeping the factors like cost, outreach, reputation, authenticity, etc. intact.
PR Distribution™ is a premium press release distribution service in the USA. It has served thousands of small to mid-level businesses for the last two decades. They have an in-house team of skilled writers, editors, and SEO experts who can craft a newsworthy release around your story or highlight.
They offer flexible press release writing and distribution plans to choose from. You can opt-in for a single press release or a monthly package. With every plan you get spam-free placement. The annual premium pro concierge delivers over 100 guaranteed placement, search engine inclusions, social media blast, and blog outreach. With this package, you even get a chance to feature on ABC, NBC, FOX, Bloomberg, and Reuters, etc.
2. PR Newswire
PR Newswire was created in 1954 to allow businesses to send their news or highlights to press or media outlets. In December 2015, Cision Inc. acquired the company. PR Newswire lets its customers target the right channel. They have one of the largest news networks, consisting of 3,000 newsrooms, 170 countries, and 10,000 websites.
They offer visually compelling multimedia tools to create more interesting news releases. The basic distribution plan starts from $49.95 but limits your press release up to 700 words. Whereas, with pro you can get greater reach on social media as well and cost you around $249.
3. PR Web
Whether you are planning a new product or preparing for an in-house event, PR web has tools to create a dynamic release around your story. They deliver it to the audiences that matter most and help you measure the results.
With PR Web you get access to target audiences across multiple online channels. They don’t have any restrictions on word count of the release but only higher-tier of the plans come with the feature of proofreading and there is no writing service with any plan. So, you have to hire a PR writer or agency to write a release for you if you don’t know journalistic writing or SEO optimization.
4. Globe Newswire
Globe Newswire, recently acquired by West Corporation, offers immediate press release distribution on the national and international levels. It allows users to access a wide range of news outlets and customized distribution lists for a more target news release.
They usually cost around $100 to $150 for one press release, while more extensive features cost around $200 to $300 per press release. These features include writing and editing services, faster turnaround time, and more target distribution based on the location or the topic of the news release.
5. 24 -7 Press Release
24-7 Press Release Newswire helps businesses syndicate their story to online news outlets, journalists, and bloggers while also making their press releases available for search engines. They offer affordable, effective press release distribution to businesses of all sizes looking to increase their brand awareness and internet visibility.
eReleases offer PR writing and distribution services to small businesses that are looking for media endorsement or extended outreach. They seem a little expensive for startups or small companies as their basic plan starts from $299 that allows a PR with a maximum 400-word count. For a pro plan you get 600 words and placement on over 120 media sites. The pro plan cost around $499.
Send2Press has no membership plan and you pay as you go. Send2Press has a unique set of plans for its customers. If you are looking for national outreach, the national plan allows you to distribute your press release to daily newspapers and broadcast in all U.S states. The national plan starts from $199 whereas the state plans start from $99. With every service plan your news gets published on 200-300 websites.
8. Business Wire
Business Wire is a premium press release distribution service run by skilled IR and PR professionals. They offer press release translation in more than twenty languages for the clients looking for true international exposure. They have 18 newsrooms around the world that ensure timely and wide distribution of the press release.
9. PR Underground
PRUnderground offers one of the best press release distribution services to businesses in the USA. It distributes the press release to nearly 80 premium news outlets, including NBC, FOX, CBS, However, for the basic plan that cost around $49.99 you get only one post on DigitalJournal.com and social media sharing.
To get your press release distributed to large networks like ABC, FOX, CBS, NBC, etc. you need to pay for a higher-tier plan that costs around $129. The company’s website is easy to use but you can’t upload large files there. So, we can assume that there is some restriction on multimedia inclusion and word counts.
10. Easy Newswire
Easy Newswire is a quite customer-friendly press release distribution agency. They offer editorial service and notify you of any changes or corrections that need to be made. Also, they let the business share their story on social media. However, they don’t provide detailed analytics or reporting that can be a problem for startups or small businesses in particular.
If you are looking for an extremely affordable distribution plan with features like editorial support, free multimedia inclusion, unlimited word count, distribution to large media networks, PR Distribution™ is your best bet. They also have a free Press Release Checklist and Resource Center.