Best Press Release Distribution Software 2021

Press Release Distribution

The Internet revolution has changed a lot since its inception. Lots of businesses rely heavily on social media and advertising to promote their products or services. The only problem without this route is the amount of time it requires to deliver any results. It may take weeks before any traffic starts to emerge.

The press release is different from other marketing strategies. The press release is a piece of content that tells a story or news of anything latest happening in your business to a very specific group of people who are already searching for related news online. This makes sure that the story of your brand comes in front of the right audience as soon as possible.

To make the life of PR professionals and business owners easy, I have researched and found a few press release distribution services you can work without any worries. A few of these are known for a good reputation among the journalist community, while others are known for their best analytics support.

So, let’s find more about these PR firms.

1. PR Distribution™

If you are a small business owner with a limited budget, you can still afford to engage the services of a professional press release distribution service. PR Distribution™  has an impressive media contact list that includes industry-specific news outlets on the national and local levels. Their distribution plans are reasonable and can be incorporated into almost any budget.

They offer full editorial and proofreading support before the distribution, and after the press release is sent to journalists and news outlets, you are provided with comprehensive reporting and analytics. With PR Distribution™  you can go a long way towards your PR goals.

2. PR Newswire

PR Newswire offers hyper-targeting by location, industry, or customer persona to distribute a press release. PR Newswire requires a $195 annual membership on top of the distribution plan.

PR Newswire doesn’t offer PR writing or editing services. 

They can distribute your story to over 4,000 websites, 3,000 media outlets, and 550 news sites. To include multimedia like image or video you need to pay another hefty $325 fee. All plans include 400-word press release distribution.

3. PR Web

PR Web distribution pricing plans range from $99 to $389. Basic and standard plan allows a permanent placement on PRWeb and PR Newswire’s websites and PR feeds. It doesn’t put any restriction on the word count but features like real-time analytics, search visibility, multimedia engagement, social media shares, etc. come with higher-tiered plans.

PR Web has reasonable pricing plans for small business owners, but syndication is limited to 1,200 news outlets only. They help small businesses who need to improve the impact of their business. 

4. PR Underground

Having a prestigious and reliable press release distribution service on board ensures that your press release is reached in the hands of the right people. PR Underground offers press release distribution to nearly 80 news outlets, including premium sites like NBC, FOX, CBS, etc. Their service includes news distribution, SEO optimization, etc.

The price of the basic plan starts at $49.99 and it’s a one-time payment. However, the basic plan only includes a post on and social media distribution. To get the extended outreach you need to pay slightly more.

5. Easy Newswire

Easy Newswire is an easy-to-use press release distribution service that comes with the Geo-targeting feature. It enables agencies to reach specific industries and demographic locations. They stand out from other firms due to their excellent customer support.

It is free to register on Newswire. Once you sign up for the service, you can get started in a few minutes and share your content. Unfortunately, for many additional services you need to pay an extra fee.

The press release can be very effective depending on the niche of your business and the quality of content being distributed among the community. The success of any PR strategy has a direct relation with the number of related people receiving the PR.


You may feel overwhelmed due to many competing services out there, but based on the factors like cost, reports & analytics, allowed word count, or distribution network, I would recommend you PR Distribution™  as the best press release distribution service.

They have been working with businesses from all over the United States for more than twenty years now and own a great reputation among the journalist community. With affiliations with large news networks like FOX and ABC, CBS, CW, and so on, PR Distribution™  guarantees the success of your PR campaign. They also have a free press release checklist available to help their customers.No other company offers this many features at such affordable rates.

For more information on PR Distribution™, please see their website at