Perennials, not to be confused with adults in between their early 20s and late 30s, are plants will grow their leaves again and flourish after, generally, the winter season.
Annuals are plants that shrivel up and pass away. These plants need their seeds sowed, watered and tended to year after year.
While a business can last many years, decades, and in some cases (eg. 3M, Johnson & Johnson) over a century, the results from marketing efforts will shrivel up overtime, and new seeds need to be planted.
With the year coming to an end, it’s time to sow the seeds of success for next year.
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