You cannot control the output (results), only your input (eg. # of press releases you send out, how many media outlets you contact individually, etc.) but you can get an idea of expected output, based on input from previous clients’ campaign performance. Full Transparency Method: If you want to be fully transparent with your inputs, you can […]
At our company, PR Distribution™, we are not doing anything special in particular besides covering topics and answering questions such as this on our blog, relating to coronavirus (COVID-19) and PR/marketing/advertising. However, having seen hundreds of press releases come through our platform relating to coronavirus, I can share some notable press releases from customers and […]
The coronavirus (COVID-19) pandemic has encouraged businesses and organizations to step up, help others and that is reflected in news releases they’ve distributed to the media. While it is true some industries and sectors are virtually completely shut down such as travel, hospitality, events, cosmetic procedures, etc., there are others who are still in business and […]
We will break this question into its constituents: Why bad press is occurring? Upset customers You have haters Once you have bad press, where is it and what can you do about it? Search engine results Social media websites First, let’s examine why is the bad press occurring? Bad Press When You Have Upset Customers […]
