With the plethora of digital marketing tools available, why would anybody choose press release distribution? Here are just a few reasons… 1. Increasing your sales: If your customers find your products or services through search engines, PRs have a massive advantage in getting ranked because our media outlets are high in authority. 2. Boost visibility: […]
Part 3 – Media Outlets Domain Authority and Domain Rank for SEO In Part 2, we have discussed how Domain Authority and Domain Rank are proxy metrics used by SEOs to analyze the impact of a backlink to your website from Moz and Ahrefs. These are algorithmic rankings from 0 to 100. Any backlinks from […]
Part 2 – Off Site SEO Strategy As we mentioned in Part 1, the offsite component of SEO is all about backlinks. But how do you measure the effectiveness or strength of a backlink? Back in the early days of SEO, Google shared a ranking score called PageRank, named after Google cofounder Larry Page. However, […]
Part 1 – Breaking Down Search Engine Optimization Search engine optimization, or SEO, is a black box for many people, but it doesn’t have to be that way. SEO can be broken down into two components: 1. On Site SEO This includes the technical information on your website such as title tags, heading tags, content, […]
Whether you are a startup looking to show up on Google when somebody searches for your company name or an existing business with a new product looking to appear when somebody searches for your brand, press release SEO (search engine optimization) is what you need. We share how to leverage press releases to build your […]
Whether press releases help SEO or not has been an on-going debate, and we are here to tell you definitively that it does help SEO—without a single doubt. As skeptics speculate, business owners and marketers who understand how to leverage press releases to gain SEO advantages are forging new niches and dominating marketspace in existing industries, and they are making […]
A landing page is a page designed to convert website traffic into leads or sales. Most people think this is primarily for driving paid traffic, which can be true. However, this is not always the case and you can certainly have a landing page where the lion share of the traffic come from organic search […]
