There are 2 basic types of Marketing to promote a company, brand, product or services, etc; Traditional and Digital. Traditional Marketing refers to the offline branding of your company with the help of different channels such as Print Media, Broadcast Media, Telephone Marketing and Direct Mailing.
Traditional Marketing allows you to reach the local audience and interact with them individually so that you can develop direct relationships with the consumers. It can be referred to as a durable method as you do not have to continuously provide the material to maintain the visibility of your company.
Digital Marketing is the latest type of marketing technique in which you can globally promote and display your company without any kind of boundary restrictions. It is sometimes also known as online/internet marketing in which you perform marketing activities with the help of digital tools. As compared to Traditional, Digital Marketing is extremely affordable and you can easily track and measure your results. Not only that but it allows you to generate higher Return On Investment (ROI) by using different techniques like Search Engine Optimization (SEO), Email Marketing, Content Marketing, Search Engine Marketing (SEM), Pay Per Click (PPC) and many others.
Digital Marketing allows you to expand your awareness and visibility all over the world as much as you would like no matter in which part of the earth you’re situated. Digital Marketing is always immediate, as customers are always just a one step behind purchase. They don’t have to visit anywhere or make a phone call for inquire about any product.
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