Google News is a news aggregator App developed by the Search engine giant itself. It offers a continuous flow of the latest news and highlights extracted from over 50,000 news outlets and publications. Businesses have increased their focus on their traffic growth and sales lead generation by optimizing the content on their social media network pages, but Google’s News impact on the traffic is still undeniable.
In 2014, Germany’s biggest news outlet experimented with the Google News service to judge its effectiveness. They prevent Google from using excerpts of its content within Google News listing. This resulted in a 40 percent drop in the traffic they were getting from Google and an 80 percent drop from Google News.
Today, Google News has largely replaced social media networks like Facebook, Twitter, Instagram, and has become the main source of traffic. It is estimated that Google sends 35% more referral traffic than the social media network. If you own a business, you should publish your story in Google News which is available in 60 regions and 35 languages.
How to get into Google News?
Previously, publishers had to submit their stories through the Google News publishers for approval. However, publishers no longer need to submit their websites to be eligible and Google will pick the news websites automatically. While there is no way now to submit your site to Google News, and it is also not enough to have a news section on your site or as a vertical channel, you can do to increase your chance of getting included in Google News by using a PR firm.
Getting published on Google News through a press release distribution service may cost you a little fee but the return on investment is high. Usually, they maintain a network of pure news websites with high-quality, unique, and timely content. The majority of the content is already syndicated and aggregated by Google News; which helps to promote your story as well.
Fortunately, there are a few inexpensive yet effective press release distribution services out there. PRDistribution.com, Inc. is one of the leading PR agencies in the US. They have an in-house team of writers and editors who understand how the top stories are chosen by algorithms as Google News is its search engine. The content is rank based on certain characteristics of news content such as freshness, demography, relevance, and diversity.
As a PR distribution service, what distinguishes PRDistribution.com, Inc. with other companies are factors like its affordability, responsiveness, and user-friendly E-Commerce like the website that lets you choose a PR distribution package according to your budget. After you place an order with them, you can also select the PR writing service for a small additional fee to ensure that your content is wisely written.