The press release written in the AP style is sent out to the newspapers, magazines, websites, and news outlets that subscribe to the AP’s service. The story being syndicated might be the original content of the AP or it might be the story shared by the business itself.
Some websites have already subscribed to the feed and put it online without going into manual intervention; some have a whole editing process after which they decide whether they want to put the story online or not. Newspapers and broadcast stations are usually free to use complete or partial stories sent by the associated press.
Why Associated Press?
News releases sent out by the AP service get an extended reach on a national level; they are usually picked up by many newspapers and media outlets. You can get this marketing opportunity to notify the community about newsworthy events such as the launch of a new product or service, a new business deal, new hiring, a major sales or fundraising event.
To be effective, it is important that the press release is written in a strict AP format and shares the newsworthiness of the event.
How to get accepted by Associated Press?
Press releases must follow the rules of journalistic and general writing such as grammar, spelling, and punctuation. Press releases are usually written concise and to-the-point. The headline of the press release is perhaps the most crucial element because it tells the readers what the content is about. You can cover all the important information about the event in the body of the press release.
Learning how to write a press release to be published in the Associated Press isn’t difficult but may take some time. Once you are done with the writing part, you can pitch it to the journalists who might be on the topic of your story. You can purchase the media contact database online. This route is almost free but it doesn’t guarantee you any placement and might take months if not years. You may or may not get a reply from the journalist as he might be getting more than 20 news releases per day.
The better way to get published in the associated press is to get help from the experts. PR agencies have built long-term relationships with these journalists and you can always rely on a good PR agency for faster results. A few PR agencies are working in the US but most of these are expensive and might cost you a fortune. Getting your story to the world shouldn’t be that expensive.
PR Distribution.com, Inc. is one of the leading press release distribution services working with small to medium level businesses. They have an experienced team of professional PR writers, editors, and SEO experts, who can create a newsworthy press release around your story with the core vision of your business under deadlines. They offer inexpensive yet effective PR distribution pricing and packages to ensure a high return on the investment for your business.
You can purchase the Associated press placement for your press release by placing an order of a multi-wire concierge package. It is the highest tier of the service by the company at the time of writing and offers more than 400 placements in news outlets including Yahoo! News/Finance/Money, Google News, Bing News, ABC, NBC, FOX, CW, CBS, Ask.com, etc.