Effective Ways to Write a Press Release
The press release is still the most effective way to generate attention and get your information out to the masses. A well-written press release gives your company credibility with the media, increases the exposure of your business, and can even go beyond news coverage.
On the flip side:
A badly written press release could lose credibility with the audience and give your company a very bad black eye.
So, listen up.
It’s very important you know the do’s and don’ts when writing up a press release.
Here are some of the DO’S:
- Make your headline dynamic: Set your press release up for success by starting with an irresistible headline. With only one line to work with, make sure you choose every word carefully. Keep your headline brief and short but also captivating. The time you spend on crafting up the perfect headline will be well worth it.
- Answer the 5 w’s quickly: Use your first body paragraph to answer the question of who, what, when, where, and why. Make the answers as clear and understandable as possible. This will inform your audience clearly about the purpose of your press release. A press release that doesn’t answer these questions quickly will fade into the background.
- Be brief and concise: You should keep your press release short, clean, and to the point. A press release between 500-850 words looks much better than a press release that’s 4 pages long.
- Write it in third person: Your press release should always be written in third person point-of-view. This keeps your press release fresh and easy to read for your audience. Write it as though you’re sharing compelling information.
You could greatly increase the effectiveness of your press release with these simple tips. There is also some key don’ts when it comes to writing a press release.
Here are some of the DON’TS:
- Don’t use slang or advanced acronyms: Your press release should be professional, grammatically excellent, and a breeze to navigate. Avoid using language that could ruin your company’s credibility or destroy your company’s message.
- Don’t over complicate your press release: Use the least amount of words and paragraphs to get your point across. You should never make your press release longer by simply adding fluff. Keep it tight and strictly to the point.
- Don’t repeat information: You want to get your point across clearly but only one time. Repeating information multiple times in a press release is a waste of time and an annoyance to your audience. Remember you are a writing a press release and not a sales pitch.
- Don’t forget to proofread: The easiest way to kill your press release is to publish it with grammatical errors. Always take the time to proofread your entire press release before hitting the send button.
Understanding these do’s and don’ts is the key to writing better and more effective press releases.
But, that’s only the tip of the iceberg.
Here at PR Distribution™ we have even more do’s and don’ts for writing an effective press release.
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