With so many press releases flooding the internet, it’s important to stand out from your competitors by including both keywords in every headline and body of text. The more specific you can make these terms are for a given industry or niche market-the better!
Local SEO Using Press Release Distribution
The book “Blue Ocean Strategy talks about finding markets where there is no competition or little competition. This is what you want to do with press release SEO (search engine optimization).
For example, if you are a plastic surgeon in the Los Angeles area, it is far more effective to specify the neighborhoods within Los Angeles across multiple PRs than to simply use “Los Angeles” as a catch all, so you are not competing with every other plastic surgeon and their marketing firms that want to rank for that keyword.
Here are some examples of PR headlines and how I would weigh its effectiveness when it comes to SEO:
[ineffective] Plastic Surgeon Launches New Website
[less effective] Los Angeles Plastic Surgeon Launches New Website
[more effective] Hacienda Heights Plastic Surgeon Launches New Website
[more effective] Diamond Bar Plastic Surgeon Launches New Website
[more effective] Walnut, California Plastic Surgeon Launches New Website
You can also add a descriptor to your keyword such as “rhinoplasty” in this case:
For example, to narrow it down with a keyword descriptor in your PR headline:
[most effective] Hacienda Heights, California Rhinoplasty Plastic Surgeon Launches New Website
[most effective] Diamond Bar, California Rhinoplasty Plastic Surgeon Launches New Website
[most effective] Walnut, California Rhinoplasty Plastic Surgeon Launches New Website
Press Release Example
Here is an example of what can happen with PR Distribution in the SERPs (search engine result pages) with proper local SEO for your press release:
There is a time and place for using broad keywords. And that is if you want to implement a long-term strategy of market dominance in search results. This kind of strategy will take sending consistent PRs overtime, as well as working on your website’s SEO.
We have customers in both camps. However, if you are starting out, I recommend implementing a Blue Ocean strategy by targeting specific keywords in your headline rather than a broad keyword long-term market dominance strategy.
Get Started with Local SEO
Using PR Distribution’s Press Release Distribution Service
PR Distribution™ is one of the best way to improve your local SEO. By placing an order and distributing your press release to our local, national and international networks, you will improve your chances of being found online by potential customers, so get started today at https://www.prdistribution.com/pricing to place your PR order!
We can also help you with any questions you may have about using our service. Simply contact us and we will be happy to assist via Live Chat, email, tickets, phone and we can even schedule a Zoom conference!
Ryan Huang is the CEO of PR Distribution™ or PRDistribution.com, Inc. He is an expert in digital marketing and public relations with nearly two decades of experience, and having helped thousands of businesses and overseeing tens of thousands of press releases through PR Distribution™.