Part 2 – Off Site SEO Strategy
As we mentioned in Part 1, the offsite component of SEO is all about backlinks. But how do you measure the effectiveness or strength of a backlink?
Back in the early days of SEO, Google shared a ranking score called PageRank, named after Google cofounder Larry Page. However, these days Google, such transparency from big tech is lost upon us. Fortunately, there are 3rd party companies that derive SEO rankings based on a number of factors, allowing SEOs, marketers and business owners to access similar backlink analysis data.
These tools include:
These tools allow you to view the Domain Authority (Moz and SEMRush) and Domain Rank (Ahrefs) for any website/domain name, which are based on a logarithmic scale from 0 to 100. Most SEOs consider any Domain Authority of 50 or higher as an excellent backlink. Fortunately, PR Distribution has you covered. We have hundreds of Domain Authority 50+ media outlets and some are 80+ and 90+ such as Yahoo News, MarketWatch, AP News, Benzinga, etc.🔥
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