Public Relations

How Should a PR Firm and Client Decide What Realistic Benchmarks Are For a Publicity Campaign?

You cannot control the output (results), only your input (eg. # of press releases you send out, how many media outlets you contact individually, etc.) but you can get an idea of expected output, based on input from previous clients’ campaign performance. Full Transparency Method: If you want to be fully transparent with your inputs, you can […]