Over the years the press release distribution has shifted from traditional offline activity to online activity. Internet marketers have realized the potential press release can offer to increase a company’s internet visibility. An SEO-optimized press release can help businesses to achieve a higher ranking in the search engine result pages.
When distributed on different media outlets and social media pages, it gets you valuable backlinks to your website. By optimizing your content, you can increase its visibility online and make your content searchable on the internet.
PR distribution is a great way to establish yourself as an industry expert. A successful PR campaign will offer you the chance to brand your business as an authority.
How to write an SEO optimized press release?
Here are the 5 quick tips for you to follow and to improve your ranking in the SERP.
1. Choose your keyword(s)
It all starts with the keywords. You can use the keywords people are using to search for the products or services you offer. You should aim for the keyword that mainly highlights your business core services/products, has high search volume, and low search competition.
2. Use keywords in the Subject line
Headlines or subject lines are important as they can make users click on your news release. If possible, use your keywords in the headline, first paragraph, and other paragraphs. But do not stuff too many keywords everywhere in the content of news releases.
3. Anchor back links
It is good practice to add 2 to 3 backlinks to your website’s main pages in the press release. It not only helps with creating quality backlinks but also bring extra traffic to these pages. You can add backlinks to your pricing, FAQ, or contact page. Just remember not to spam your news release with every link of your website.
4. Include Images or videos
Press releases aren’t just text-oriented any more. You can add images, logos, infographics, or videos in your news release. The aim here is to create informative and engaging content for the prospective customer. Usually, press release distribution services charge an extra fee for adding multimedia or additional words. But, there are a few PR agencies such as PR Distribution Inc. who don’t limit word count or multimedia inclusion.
5. Maximize PR Distribution
Use a high-quality PR agency to distribute your story to as many media outlets, journalists, writers, as possible. This gives you instant visibility over the internet that puts your business in front of a whole new audience.
At the end of the day, SEO-optimized press releases help you improve the outreach of your story. Being able to rank higher in search engines also reduces the marketing cost in the long-run.
If you need your story to get noticed by media outlets and established authors, leveraging the top-notch press release distribution service can help you achieve the business and financial results at a minimal cost. PR Distribution Inc. is one of the most distinguished PR firms in the US with almost 20 years of experience. It has an in-house staff consisting of professional PR writers, SEO experts, and influencers who can craft a well-written story while considering the core values of your business.