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Be our partners in safety
PETALUMA, Calif. December 05, 2017
Professional snowboarder Jeremy Jones talks about kid safety on the slopes in a new video series unveiled today by Ski California (aka the California Ski Industry Association) to further educate guests about having a safe experience.
The first in a three-part video series arrives after the recent release of Ski California’s first ever Mountain Safety Guide for the 2017-2018 season.
The video, which is available on Ski California’s YouTube channel, shows another side to Jones. The founder of Protect Our Winters (POW) has received broad acclaim for appearing in several films and documentaries for his big mountain snowboarding. But Jones is also a father of two children and who wanted to share his knowledge for youngsters and their parents in the Ski California® video public service announcements.
The two other videos in the series, which will be unveiled in the coming weeks, feature Olympic gold medalist Maddie Bowman offering guidelines for being “Park SMART” in terrain parks, and a resort instructor educating first-time skiers and riders. The mobile-friendly videos also will appear on Ski California’s Facebook and Instagram pages, and will be available from Ski California member resorts.
“Our goal is to reach the millions of guests who annually come to enjoy some of the best snow on the planet with a simple set of guidelines and reminders for a safe and enjoyable experience,” said Michael Reitzell, Ski California president. “We encourage all visitors to get a copy of the Mountain Safety Guide, review the digital version online, watch the video series and be our partners in safety.”
The guide contains safety education every resort guest should know, covering everything from what to do before you ski or ride, to loading and riding lifts, navigating potential hazards (including deep snow and avalanche awareness), and understanding trail signage. The guide is printed on reclaimed stone without using trees or water, and is waterproof and tear-resistant.
The Mountain Safety Guide is supported by the Association of Professional Patrollers, the National Ski Patrol, the National Ski Areas Association, the U.S. Forest Service, the American Association of Snowboard Instructors, the Professional Ski Instructors of America, the Sierra Avalanche Center, the High Fives Foundation, and our lead sponsor, KÜHL clothing.
About the California Ski Industry Association/Ski California
The California Ski Industry Association® is a 501(c)(6) non-profit trade association representing 32 member ski resorts in California and Nevada under the brand Ski California®. Ski California develops and maintains strong relationships with government officials, tourism groups, media, and ski industry leaders to advocate key industry related initiatives, including environmental stewardship, mountain safety, technical training, and public relations. Ski California monitors existing and proposed legislation to ensure that national and state legislators hear and consider the industry perspective on issues affecting mountain communities and businesses. Ski California researches, analyzes, and pursues safety while preserving the integrity of mountain sports and the natural environment in which they are enjoyed by millions each year.
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NOTE: Photos are available for download under the Newsroom tab of the website: skicalifornia.org.
