AdPlayer.Pro, the global provider of outstream video advertising solutions, reports steady growth in Q1 2020, with a predictable spike of served ad impressions, especially on desktop web.
According to the company’s official announcement, over the three months of 2020 the volume of ad impressions served by AdPlayer.Pro has increased by 17%.
As for business growth, the number of newly-onboarded AdPlayer.Pro partners has reportedly increased by 15% in Q1 2020.
“We’re experiencing a spike of interest from publishers of editorial content, looking for new monetization opportunities to achieve sustainable ad revenue growth. In this respect, working with AdPlayer.Pro can open access to premium brand advertising partners in the outstream video advertising niche,” Anton Liaskovskyi, the AdPlayer.Pro CEO claimed.
According to the AdPlayer.Pro stats, one of the accelerating trends tracked recently, especially in March 2020 was a growing share of ad views on desktop web from 25 to 38% almost in all geo segments. This means the audiences are consuming more content and turning to large screens during the quarantine, as opposed to their usual mobile-first preferences.
Among the AdPlayer.Pro video ad server and ad management platform capabilities, the 'Hosting' feature remains one of the most widely used by the supply-side partners.
As Mr. Liaskovskyi explained, the 'Hosting' functionality is peculiar, as it simplifies the integration of video content, and video ad creatives respectively, on the publisher’s website quite a lot, and is really easy to use.
For more information regarding the AdPlayer.Pro outstream video advertising solutions, please contact [email protected].
Founded in 2016, AdPlayer.Pro has already distinguished itself in the crowded digital video ad market by being able to meet the ever-changing industry needs with a broad range of innovative outstream video advertising solutions.
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