Austin, Texas - November 6, 2020 - ARterra hired Cory Hollingsworth as Head of Partnerships and Brand Engagement. Hollingsworth will develop and champion our brand partnerships strategy to support the overall business, brand, and marketing initiatives. He will also lead the partnerships team to identify and select partners, creating opportunities for both globally relevant programs and country-specific programs.
Hollingsworth brings with him more than 12 years in the sports industry, including over 7 with Panini. He developed and published more than 100 licensed trading card products with the NFL, NBA, FIFA & Premier League. He has worked directly with hundreds of professional athletes and has a passion for enhancing the total brand experience.
A lifelong gamer, his journey brought him from Tecmo Bowl to Final Fantasy VIII and Legend of Dragoon, then into Team Fortress and Counter-Strike, NBA 2K and Madden, into story-driven titles such as Red Dead Redemption and The Last of Us.
His understanding of collectability, scarcity, and the value equation led him to explore finding new ways for organizations in esports & gaming to add value to their fan bases.
ARterra specializes in revolutionizing the fan experience through Digital Collectibles, No-Loss Gaming Markets, and Augmented Reality events for esports organizations, traditional sports, and content creators to unlock value and increase fan loyalty.
For more information, contact Bridge Craven at +1 (918 521-9491 or by email, bridge@arterra.co
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| Contact: | Bridge Craven +1 (918) 521-9491 |
November 6, 2020 |
