Bay Area indie beauty brand Innersense Organic Beauty won its third Allure Magazine Best of Beauty Award recently when I Create Lift Volumizing Foam was named one of the best organic and natural beauty products of 2018. The announcement was made at Allure’s annual Best of Beauty ceremony in New York City in September.
I Create Lift Volumizing Foam (6oz, $28) launched in Fall, 2017, and quickly became a bestseller for the award-winning organic haircare brand. Formulated as a toxin-free swap for foam lovers, the lightweight foam defines texture and boosts body and volume on all types of hair with honey, aloe vera and sugarcane. It has a clean rating of “0” on Think Dirty, an independent app which scores beauty products based on potentially harmful ingredients.
“Our third Allure award means green beauty has caught big beauty's eye and it means indie beauty brands are now successfully competing with corporate brands,” says Innersense Organic Beauty cofounder Greg Starkman. “It also means clean, pure and beautiful hair is on its way to being the new normal. Not the new trend."
I Create Lift Volumizing Foam joins the brand’s Hydrating Cream Hairbath and Hydrating Cream Conditioner as Allure Best of Beauty winners. The luxurious, reparative shampoo and conditioner duo took home an award for “Best Naturals” in 2017. For more information, visit innersensebeauty.com.
With decades in “big beauty,” husband and wife team Greg and Joanne Starkman founded Innersense Organic Beauty after making the connection between the declining health of their peers and the toxins in the products used in-salon. The birth of their special needs daughter ignited a drive for clean, pure and beautiful products that would “care for the caregivers” in their beloved industry. The brand can be found in salons, speciality beauty retailers and e-retailers across the United States, the UK, Australia and Canada, as well as locations in Saudi Arabia, Macau and more.
