What started out as a niche market has rapidly evolved into a mane movement. Women with curly and natural hair textures are more visible than ever. They are on television in magazines and are featured on websites and blogs all over the internet. According to TextureMedia, a so- cial platform that connects multicultural women and beauty consumers in the world of haircare, 60% of the world’s population has textured hair. That’s why more and more retailers are taking notice by launching hair product lines for women with curly and natural hair. But for some women, having more choices means more confusion, because most products are customized for texture type.
On average, curly hair consumers spend 54% more on styling products compared to their straight-hair counterparts. CurlMatch, a new mobile app, available on iOS devices in June 2016, aims to take the guesswork out of choosing the right products by providing users with their own customized product portfolio.
Curlmatch was created by Shani Blount, a pharmaceutical/biotech industry professional and naturalista since 2001, who grew frustrated after spending thousands of dollars over the course of almost 15 years on hair care products to help define and grow her natural curls. Together with eBizTrait, Blount created an innovative mobile application to help women discover their texture and choose the right products for their hair.
Users begin by identifying their hair texture from one of six choices: Waves, Curls, Kinks n Coils, Straight n Naturals, Children and Multi-Textured hair types.
Next, a ‘Match My Curls’ feature will link users with a list of hair products best suited for their specific hair type and texture. Each product will include its own rating and review.
There are three main features to CurlMatch.
The CQ Test
CQ stands for curl quotient. There are Multiple factors that make up an individual’s hair type. Knowing those factors help women with curly and natural hair find the best products. CurlMatch has designed a quick and easy quiz designed to help users determine their CQ in no time.
CurlMatch gives customized results with product recommendations. Each hair type is matched with a comprehensive list of products proven to provide the best results.
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Interested users can sign up for launch updates by registering their name and contact informa- tion at www.curlmatch.com or download the CurlMatch app in the Apple Store.