Blockverse founder claims the company has ambitious plans to build the “largest metaverse on blockchain.”
West Hollywood, CA. February 23, 2022—Erik Daniel Garcia, CEO of EG Entertainment, says he’s building the “largest metaverse on blockchain.” While the project flew under the radar until now, Garcia says Blockverse has been in development for years. In 2013, he pitched his metaverse concept to Disney executives.
“No one had even heard of the metaverse,” recalls Garcia. “Remember, people were still warming up to social media back then.” When the iconic blue chip brand passed, Garcia resolved to build his own team.
Garcia describes Blockverse as a “multi-planetary blockchain metaverse.” Initial launch plans include a play-to-earn augmented reality (AR) experience. Expansion into virtual reality will follow.
“Blockverse will include hundreds of branded planets,” said Garcia. “The boundaries will continue to expand—like the universe itself,” he said. Players will travel seamlessly from one planet to another. As they explore the worlds of creators, celebrity brands, and influencers, they can discover and collect stashes of cryptocurrency.
“The ability to find and collect valuable cryptocurrencies will help Blockverse become a preferred destination in the metaverse,” said Garcia. “Imagine getting invited to two parties. At one party, hundred-dollar bills are randomly scattered across the venue, all for the taking. Which would you attend?”
Garcia’s original vision did not include blockchain and cryptocurrency. The technology’s meteoric rise over the last few years grabbed Garcia’s attention. He realized blockchain, crypto, and NFTs were critical components for long-term success. Rather than developing a new token from the ground up, Garcia stuck to his expertise. He developed partnerships to incorporate multiple tokens and the blockchain architecture.
Beyond leading Blockverse, Garcia runs a social video agency, EG Entertainment. He has managed and created social media marketing campaigns for high-profile brands like L'Oréal Paris, Don Julio Tequila, ‘Val’ (documentary), Fuller Brush Co., and several celebrities and professional athletes. In 2015, he created La Chancla, the most downloaded Latino game app in history. Garcia also owns and operates two of the top video platforms in the legal and medical industries, and serves on the board of TBI Med Legal, the largest traumatic brain injury conference in the world for lawyers and doctors. Garcia plans to leverage his social media marketing expertise, along with his business, celebrity, and influencer connections, to grow the Blockverse community.
“I have no illusions that I can build this alone,” said Garcia. “We’ve put together a stunning team of designers, developers, creatives, and blockchain specialists. The team is working every day to build something mind blowing. I believe Blockverse will be the largest metaverse on blockchain.”
“Blockverse landowners and users will be able to earn ongoing passive income, something I’ve always wanted to help people create for themselves,” said Garcia. “We look forward to sharing more details as we get closer to launch.”
Follow @bv_metaverse on Twitter to stay up to date on launch information