Blueberryink.com known as the high-end corporate gifts store has renewed its mission of finding promotional products that stand out from the standard industry products.
Blueberryink.com has just completed a full review of their product line to ensure each item fits into the mission of company. At one time, the company had over 5,000 products online, however it became apparent that such a large selection can be overwhelming to a customer trying to find the right promotional products. Category managers were given the task to go through their categories and weed out the products that were not considered at the top of their class. During this process, if a manager found a gap in the selection, new items were added. While the company does continue to offer a variety of lower priced products in each category, the managers were instructed to pick the best in class. This means that if picking pens under $1 then find the best pens under $1.
CEO of Blueberryink.com Terry Wittenmyer commented stating “We’ve always focused on bringing to market corporate gifts that stand out from the standard industry products, but we’ve renewed that focus as we’ve seen companies respond to products that are more unique and leave a better impression than traditional promo products. It just made sense to eliminate products that were not best in class.”
“Certainly there is a place in marketing for the inexpensive plastic pen however when a company is working to convey a marketing message that sets them apart, that’s where we come in. A corporate gift really needs to be a product that people like and really appreciate.” Says Alejandra Castillo, who co-founded the company back in 1999.
The companies focus on high-end brands like Moleskine, Cross, and Samsonite continue to be what set it apart from typical promotional products distributors. By reducing the number of products, customers will now find it easier to select the items that work for their marketing needs. The company also offers a boutique like customer service experience. The call center is located in the U.S. and takes pride in an executive level of customer service.
Blueberry Ink is a Florida based online retailer of promotional products and corporate gifts. All products at Blueberryink.com can be customized with a company logo. Methods of customization and personalization include imprint, laser engraving, deboss, emboss, and embroidery. The product line includes promotional pens, custom notebooks, custom padfolios, power banks, custom bags, and a variety of drinkware like custom logo tumblers and mugs. Other categories include tradeshow giveaways, backpacks, computer cases, and electronics.