Miles Dennison Leads Proven Team of CannaVu and Trion Interactive Founders
CannaVu, the largest curated collection of compliant advertising for Canna-/CBD marketers, today announced a merger with Trion Interactive, the leading mobile advertising platform for “big brand” response advertising. The move adds an in-house digital marketing platform (DMP), dynamic “build your own ad” creative capabilities, enhanced programmatic inventory availability and drive-to-location advertising services. Newly merged company will be known as Trion.io and led by Miles Dennison, as CEO. Dennison previously led CannaVu and drove this merger. Trion.io to operate three distinct and separate brands at the time of merger, CannaVu, Trion Interactive and Trion.io. CannaVu will be focused on compliant cannabis and CBD advertising and launch new-to-segment offerings utilizing Trion technology. The Trion Interactive brand will continue to focus on CPG campaigns, a well-known strength, as well as QSR, retail, lottery, tourism, healthcare and foot traffic/footfall campaigns. Programmatic and supply-side platform (SSP) services to operate under the new Trion.io brand. Several distinct and new products to be launched by end of year. More information about CannaVu at http://cannavu.net and Trion Interactive at http://trioninteractive.com.
Miles Dennison leads Trion.io as CEO. Prior to CannaVu, Dennison co-founded and sold video advertising start-up, TriVu Media to Adknowledge in 2014. Dennison has a notable track record of success and led a who’s who of digital advertising sales organizations, including at 33Across, AdParlor, BlinQ Media, DoubleVerify and Tremor Media. Dennison also has deep connections with premium media/publishers, having worked at CNet Media and the International Data Group. No stranger to building out first-to-market advertising opportunities, Miles Dennison has a vision for migrating the compliant cannabis & CBD advertising market from low-volume endemic advertising to mainstream programmatically delivered programs that can execute at scale, like commonly done daily with Consumer Packaged Goods (CPG), a Trion Interactive specialty.
“Compliant advertising in regulated and highly competitive markets isn’t easy,” said Miles Dennison, CEO of Trion.io. “Too often advertisers are left holding the bag, due to a network of shady partnerships, roughshod targeting and lack of campaign execution, especially in the compliant cannabis & CBD categories. What advertisers need is the advertising equivalent of a GPS to find new buyers and new sales with predictability and scale. That’s what the Trion.io platform offers and what’s going to supercharge the CannaVu, Trion Interactive and Trion.io brands going forward.”
All respective co-founders of CannaVu and Trion Interactive will be assuming leadership roles in the new Trion.io and report to Miles Dennison. CannaVu’s Paul Calento will be Chief Marketing Officer, with a primary focus on the CannaVu brand, leveraging 25+ years of marketing and executive-level media experience. Calento will also be leading the merger transition team. Trion Interactive’s Al Shermer is Chief Revenue Officer, with all sales division heads reporting to him. Shermer was previously CEO for Trion Interactive. Tom Kohler continues as Chief Operating Officer for the new business, including overall management of the programmatic business. Vincenzo Penza expands his role as Chief Technology Officer across the newly merged Trion.io. The combined team represents a customer-orientation, proven expertise and a “let’s try it” attitude to propel the new company to what’s expected to be 3x+ growth in 2020. All employees of both companies to continue post-merger, with new hires expected.
“Over our eight-year history, Trion Interactive built and cultivated unique IP to build programs that generate results and connect with a myriad of advertising platforms,” said Vincenzo Penza, Trion.io’s CTO. “In-house technology is a differentiator and a major value generator for our customers. This merger allows us to further develop this unique asset.”
Trion.io is the benchmark standard for delivering scalable and proven advertising programs for highly regulated markets. Within its growing portfolio, CannaVu is the largest curated collection of compliant advertising for Canna-/CBD marketers, with an ability to deliver programs in-platform, via managed service and programmatically. Trion Interactive is the leading mobile advertising platform specializing in CPG, QSR, retail, lottery, tourism, healthcare and foot traffic/footfall campaigns. Specialized inventory available through the Trion.io supply side platform and integrated with leading demand side platforms (DSPs). More information at http://cannavu.net and http://trioninteractive.com.