Taiwan, Taipei Shih / Taipei Hsien - 08/17/2019 (PRDistribution.com)
CIGA Design was the only watch brand that won German iF GOLD AWARD in 2017, also known as Oscar of craft design. Designed by the brilliant British Designer Michael Young, CIGA Design’s MY Series collection was an impressive combination of unique aesthetic taste, minimalist design and functionality. Now, with a breakthrough upgrade, the new MY Titanium Edition was recently launched globally.
CIGA Design’s new edition takes a lot of what was great about the brand’s MY Series, pushes it all into a stronger, lighter and more comfortable titanium case. Given that the MY Titanium is affordable, and makes a striking visual impression, it’s difficult to find anyone this ground-breaking watch isn’t suited to.
Spectacular Visual Design
First of all, MY Titanium Edition stands out with its unique design features. The most remarkable innovation is that the watch’s case is no longer made of stainless steel, but grade-2 titanium. This makes the watch 30% lighter, stronger and most importantly skin friendly. This upgraded model uses a food-grade silicone strap, with a unique sweat-proof bump design, which enhances the ventilation. The flexible and toxic-free strap material is designed for wrists of different thicknesses, for a better wearing comfort. The new MY Titanium edition comes in red, orange, blue and black.
Besides the quality craftsmanship and the finest materials, technical strengths shape the MY Series Edition as well. With the simple-looking, but complex precision machinery design, transparent back side reveals all the mechanical details, from the rotor to the gems. This auto-mechanical skeleton watch uses a synthetics sapphire crystal which makes it scratch-resistant and highly durable. As for the upgraded dial plate, deep etched marking enhance the luminous effect and make reading much easier.
Award winning design at affordable prices
The early bird price for MY Titanium watch is set at $229, only limited to the first 1000 orders. With the ongoing crowdfunding campaign (https://igg.me/at/cigadesign), users can benefit from unique advantages as well. Even though there are only silicon and leather straps in the campaign at the moment, after collecting 2200 orders, a free stainless-steel strap will be added to each order as bonus. And the retail price will be $380 after crowdfunding, which seems quite affordable for an award-winning design.
MY Titanium Edition is the new interpretation of a classic masterpiece, with Michael Young’s visionary perspective. And it is a striking new addition to the world of CIGA Design, waiting to be discovered along with its exquisite and unique details.
About the designer
MICHAEL YOUNG - A Renowned British Designer
Over the past 20 years Michael Young has established himself as one of the leading international figures in his field continuing to push the boundaries of experimental design. The studio specialized in creating modern design through exploring the endless possibilities Asia’s technological ingenuity provides. Propelled by the momentum created through collaboration with Chinese industrialists, the studio captures the strengthening ties between local industry and design, and exemplifies the skills of Asia’s industrial innovation.
About CIGA Design
Since 2012, CIGA Design preserve time in the name of design; Record fleeting years in an original way; Express understanding of time through design, Stick to originality.
CIGA Design has two iF Design Awards, two German Design Awards, eight Red Dot Awards, sweeps eight of the twelve Red Dot in China. It is the only winner in China watch industry that has been awarded both the supreme German Red Dot Awards: Best of best and iF Gold Award.