MIAMI, FL - Cloud & Joy, a low calorie healthy lifestyle ice cream dessert, announced they are launching their first crowdfunding campaign today on Kickstarter, the leading crowdsource funding platform for a range of projects. The campaign will be the first opportunity for consumers to try it for themselves. The Kickstarter pre-orders will be delivered to customers’ front doors directly.
“Once the crisis hit, it became clear to us that the best way to get it into the hands of our fans quickly -- and let them do so while staying safely at home -- was to give them the ability to pre-order it directly for home delivery. Plus, the funds give us the working capital to get into production faster” said Selina Tepoot, co-founder and product creator of Cloud & Joy.
Cloud & Joy is offering included shipping for the ice cream pints reserved on Kickstarter, with pledges for ice cream starting at $42 for a 4-pack and $50 for a 6-pack of any combination of flavors. According to the brand, this is a discount versus the normal online national frozen-delivery price available after the campaign when it becomes available through a partnership with HealthyGoodness.com.
Cloud & Joy was officially launched to industry at the 2020 National Grocers’ Association (NGA) show in February. However, in part due to disruptions caused by the COVID-19 crisis, the product has not yet become available in grocers’ freezer cabinets.
“When I tried our ice cream for the first time, I knew we had something special,” said Adriana Yedidsion, Cloud & Joy’s Chief Marketing Officer, “and I’m so excited that this will be an opportunity for a large number of people to become believers.”
Cloud & Joy’s frozen desserts are not only low calorie. They are also low in sugar, fat and saturated fat, as well as gluten and soy free. It is also ethically and sustainably sourced in addition to being non-GMO and using organic ingredients. The flavors range from 80 calories per ¾ cup scoop to 95 calories per scoop, which positions them as a market leader in reduced calorie counts.
Kickstarter Campaign Page: https://www.kickstarter.com/projects/cloudandjoy/cloud-and-joy-the-healthy-lifestyle-ice-cream
Cloud & Joy is a company formed by a wife and husband duo with a vision to disrupt the ‘lite ice cream’ business through a delicious healthy lifestyle product that helps people to live their best life and creating a socially responsible scoop. It is a majority women-led company, and focused on empowering female entrepreneurs and artisans in sourcing and through our partnership with NGO Heifer International.