Kent small business Home & Roost pledged half of all Black Friday profits to animal welfare charities and with their customer's support have raised over £2,000.
Family run business Home & Roost make award-winning, solid wood homes for pets and wildlife from their workshops near Ramsgate, Kent.
"Our work brings us into contact with a lot of animal welfare charities," said Alan Brimm, Director, " we try to help where we can, but with the overwhelming work load they have we're aware that it's never enough."
That's why Home & Roost do things a little differently over Black Friday Weekends each year. Whilst other retailers are offering discounts Home & Roost customers pay full price, and the company pledges to donate 50% of all profits from the weekend to animal welfare charities.
"Our customers are animal lovers," says Alan " so they really get involved, nominating and voting for the charities we should donate to, and shopping at full price to support them. "
In a year that has been financially tough for very many people, Home & Roost are proud to have raised over £2,000 for animal welfare charities.
"We were aware that whilst charity donations went up in 2020, they have been significantly lower this year, so we were delighted to equal last year's total. And with many face to face charity fundraising events having to be put on hold due to COVID restrictions, the money our customers have helped us raise will be all the more welcome."
The money raised will be divided equally between six animal charities:
- Hartford Hedgehog Rescue, a small hedgehog rescue in Cambridgeshire, run by an emergency services worker and her team.
- The Excellent Adventure, a guinea pig sanctuary in Northampton that offers new hope and a permanent home to guinea pigs with special medical needs.
- Rescue Me Animal Sanctuary: a foster care based sanctuary that have rehomed over 350 cats in the Liverpool area this year.
- Brent Lodge Wildlife Hospital: who treat, care for and release injured birds and wildlife in the West Sussex area.
- Berkshire Animal Rescue: a fostering charity that rehome unwanted and neglected rabbits in the Berkshire area.
- The Norfolk Tortoise Club: who work for tortoise welfare, eductions and rehoming.
"Seeing the work these charities do is always humbling and a true education." said Alan "The dedication of the people who put in the work, and the hope given to animals who might otherwise have reached the end of the road. This year we are involved with tortoises for the first time. I'd never even considered that tortoises might need help to be honest, but of course very many of them outlive their owners."
"We are very thankful to our customers for supporting this fundraising effort, and proud to be able to make even a small contribution to the work of such amazing animal welfare charities."
About Home & Roost
Home & Roost are a small, family business based near Ramsgate in Kent, England. The firm was set up by Richard and Carolyne Brimm in 1984 and is now run by their sons Alan and John. Home & Roost handcraft award-winning homes for pets and wildlife from sustainable timber.
