Barry Carpenter lends his experience and expertise to guiding Chainvu
TORONTO, ON (October 3, 2019) Chainvu Inc., a Toronto based IoT and SaaS company providing food and pharma supply chains with continuous, live monitoring of location, integrity, safety, and quality of product shipments, announces today that Barry Carpenter has joined the company’s Advisory Board. Barry retired from his role as president and CEO of the North American Meat Institute (NAMI) in 2018, and previously served as CEO of the National Meat Association (NMA) in 2007, after a 37-year career leading the US Department of Agriculture’s Marketing Service’s Livestock and Seed Program.
Barry spearheaded changes that transformed the marketing of meat and poultry products and led critical developments that reshaped the meat and livestock industry. Meat is one of Chainvu’s primary target markets.
“Consumer demands and government regulators are pushing for more transparency in food supply chains. Consumers, retailers, producers and agencies all want to know where food originated, how it made its way through the supply chain and whether its authenticity or safety were compromised. And if there is any risk of food borne illness, they want to be able to immediately trace where any potentially affected product may be in the supply chain. Chainvu’s ability to provide that will make food safer for everyone and reduce the amount of food wasted in broad recalls” states Barry.
“On behalf of the entire Chainvu team, we warmly welcome Barry Carpenter to our advisory board. His expertise and passion on food safety, industry knowledge and relationships will contribute greatly to Chainvu on innovating and improving our solutions and setting priorities while forging key business connections and strategic partnerships.” said CEO of Chainvu, Bob Burrows.
To learn more about Chainvu and its solutions, visit www.chainvu.com.
Chainvu is revolutionizing supply chain logistics. Chainvu gives the entire supply chain actionable product visibility and 100% traceability of products, live, at every step. Chainvu is embedded and proactive, providing immediate notifications to prevent damage. It increases profitability, product security and quality, and sustainability. Chainvu’s cloud-based platform seamlessly integrates and executes smart contracts on a variety of blockchain services.