GEARART’s Design For You Service is the first custom phone case design service where the customer can request designs, which will be made by true artists. To understand the impact of this service can only be understood when one examines how art, healing, and spirituality connect with one another.
Custom Phone Case With Art Close To The Heart
The Design For You service from GEARART is based on the emerging trend of spirituality and personalization among Gen Z and Millennials.
GEARART takes into account how self-improvement and experience became the main keyword during the throes of the pandemic. Thereby emerged a desire to consciously consume products that promote healing.
The mental shift, which began pre-pandemic, only amplified throughout it. More people question how a product would serve them spiritually over necessity or the desire to show off.
A study by Vice Magazine found that 54% of the Gen Z and Millennial crowd seeks products that nourish their soul. Adweek’s survey had 77% of the young consumer base admit they prefer brands whose values align with their own. The commonality between these products is that they’re on the organic side and people connect to them on an emotional level.
The experience a product brings or the memory associated with the product has more value than the product itself to the consumers.
GEARART offers the healing experience of recounting a story, choosing a theme, colors, and words to engrave. The customer creates art by proxy with their intention behind their choice, while the artists on GEARART’s rosters take care of the actual drawing.
The commissioned artwork from the artists of GEARART is then permanently engraved on a phone case. People carry their mobile phones everywhere, thus bringing a constant reminder of the experience and art of their loved friends, family, or pet with them.
How Design For You Works
The goal of Design For You is to provide catharsis of sorts to the customers.
The customer has to make a choice on the recipient of the phone case. It can be themselves, their friends, or family. A theme is then settled on, from anniversary to birthday or nostalgic memory.
Next, they choose the color, style of painting, text to be added, and any additional context they want to add. The context should focus on their relationship with the pets or the people to be featured in the artwork.
GEARART sends all this information to real artists who work with them. The artist collects the information, and analyses the story and information to determine the right information for the picture on the phone case.
If the customer has clear instructions, the artist will paint without any divergence. If the instructions are vague, the artist will add their own artistic interpretation.
The commissioned phone case then arrives at the customer’s doorstep in a sturdy dull orange packaging, representing the GEARART brand color. From the packaging to the material and colors for painting, all are kept eco-friendly with the conscience of the younger generation in mind.
While maintaining a low-impact production quality on the environment, GEARART phone cases are still built with premium quality material. There’s triple protection on the guard, ensuring even a 3-feet drop of the phone won’t damage the phone or phone case.
In the event the phone case does retain any damages or is below expected quality, GEARART has a 365-day warranty in place. The phone case can also be returned within 14 days since delivery if obvious faults are discovered with the product.
Customers will receive an order number once the order has been placed. For any last-minute changes, customers can contact GEARART within 12 hours of placing the order on their email with their order number. The email of GEARART is [email protected].
It’s important to note the artists GEARART works with come from a variety of backgrounds, representing their global customer base. One can get a preview of the artists and their styles on the GEARART official website.
GEARART also has a twin version of the Design For You service, the Design It Yourself service.
Customers choose a phone model, and phone case cover type, and then proceed to add their own image to the phone case. There is a text editor, eraser, flip view, and 3D view option on the customization page. Customers can add real-life images or their own artwork.
For the Design It Yourself service, the customer has complete control of the phone case design. The end result is entirely dependent on the customer’s own taste. While Design For You is more of a Christmas surprise, customers can use Design It Yourself to give something personal to someone they love.
The Story Behind GEARART
The idea behind Design For You came from the co-founder’s - Mr. NG - own experience.
Mr. NG used to be involved in the mobile phone case marketing department of CASEKOO, the parent brand of GEARART.
Extremely close to his 75-year-old grandmother, Mr. NG would take the time to drive 3 hours to his grandmother’s countryside house every weekend.
When the workload became so overbearing and he had to slow down on his visits, he left his adorable, somewhat terrified British shorthair cat, Gig, with his grandma. They quickly became friends and Gig acted as a sort of spiritual replacement for Mr. NG.
Gig passed away in the third year of his stay with his grandma. Mr.NG commissioned an artist friend to create a painting of Gig with his grandmother, after realizing they don’t have a real picture together.
When his friends saw the custom phone case he created with the artistic rendition of Gig, MR. NG noted the curiosity brimming in them.
The idea for Design For You is to create artwork in lieu of the pictures they failed to take with their beloved. It is also a modern-day version of the private art commission that was popular in the times of monarchs.
Along with Design For You, GEARART has a #petswithGEARART initiative where customers can share the stories of their pets and GEARART phone cases on their social. All entries will get a 50% Off coupon when shopping at GEARART and a chance to win up to $300 in cash.
GEARART accepts ambassadors and affiliate marketers for those who may be interested in promoting their brand message, provided the message aligns with the influencers. A 15% commission is guaranteed from referral purchases.