LEXINGTON - 02/11/2020 (PRDistribution.com)
Pure Lyfe is a science driven hemp CBD extracts start-up, built on its ability to predict the effectiveness of a product by measuring “stress gene” reduction in human immune cells, prior to introducing them to their customers.
How are hemp CBD extracts Scientifically Verified? Through the process of measuring how well a certain CBD extract will reduce the expression of stress genes in human cells and compare that effectiveness to pure isolate CBD at the same concentrations.
What is a Stress Gene? Pure Lyfe defines a stress gene as one that is known to be activated when the body undergoes some form of stress. Cytokines, which are a class of genes that function in the body’s immune system, are the focus of the Scientifically Verified process.
How does the Scientifically Verified process work? First human immune cells are stimulated to turn on or overexpress stress genes. Once the cell is in a state of stress, it is treated with different concentrations of hemp extract which contain predominately CBD, but also other minor cannabinoids (e.g. CBG, CBC, CBN), and plant components (e.g. terpenes, flavonoids) which can be compared to the same concentrations of pure isolate CBD. An example of a real result from Pure Lyfe’s first product batch Pure Relax (PL01) is shown in the image.
It is Pure Lyfe’s mission, to provide hemp CBD customers with products that are biologically active, and Scientifically Verified is a quality assurance tool that is used on every batch. In its commitment to this mission, Pure Lyfe is also introducing Scientifically Verified services to other Hemp CBD companies, through its Industry Collaborations. The company also hopes these products will be widely accessible and is offering attractive Retailer Partnerships.
“We learned that many consumers believe that full-spectrum hemp extracts had a greater effect for them than pure CBD” said Jack Crawford, Founder of Pure Lyfe. “We wanted to test that theory and develop a method to help us design the most effective combination of cannabinoids which is what we are working on now”.
Pure Relax PL01, its first batch greatly outperformed pure CBD at the lowest concentrations. Pure CBD almost caught back up to the Pure Relax extract at the highest concentrations, but the extract maintained its superior performance. These results could mean that full-spectrum hemp extracts can be effective at lower servings, potentially making them more affordable than pure CBD products.
The company enjoys strong scientific support by collaborating with Demeetra AgBio, Inc., a biotech company providing Pure Lyfe hemp processing services and Hera BioLabs, Inc., a contract research organization (CRO) serving the biotech and pharmaceutical industry which executes the stress gene experiments.
*THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE.