NEW YORK, NY - 10/05/2018 (PRDistribution.com)
Fine Print NYC covers the history of the Apple logo in a brief, yet informative editorial. The article offers insight into Steve Jobs and his incorporation of physics, symbolism and art to create a timeless brand. Learn all about the psychology and creative direction that launched one of the greatest brands of our time.
Beyond Apple's epic legacy of innovative products lies an equally compelling history of corporate identity. The first Apple logo was designed by Steve Jobs and Ronald Wayne in 1976, featuring Isaac Newton sitting under an apple tree. It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said: "Newton... a mind forever voyaging through strange seas of thought" with 'Apple Computer Co.' on a ribbon banner ornamenting the picture frame.
It was a good start, but in the end Steve wasn't 100% convinced so in 1977 he commissioned designer Rob Janoff to focus more on the apple itself. Janoff did not disappoint, delivering the iconic logo we know so well, albeit a more colorful version dubbed the "rainbow apple" which was accompanied by a bold and modern font. This was done to commemorate the discoveries of gravity (the apple) and the separation of light (the colors) done by Isaac Newton and possibly to tribute the 'fruit of the Tree of Knowledge' in Adam and Eve's story. Even the term 'Macintosh' refers to a particular variety of an apple of which Steve Jobs was fond. Living as a frugivore at the time he practically lived off apples.
The logo not only stuck, but provoked further speculation to its meaning by designers at the time. Some believed that the rainbow colored Apple logo was used to advertise the color capability of the Apple II computer. Others, like author Sadie Plant of Zeroes and Ones, considers the Apple logo as homage to Alan Turing, the father of modern computing.
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