Abogada Alexandra, a lawyer, based in Seattle, runs a very successful firm that grew from 5 figures to 8 within a few years. When it comes to growing a business, Ally firmly believes that scaling the business is a lot more work than starting one. When she scales her law firm, the main goal is to increase her revenue at a faster rate than her costs.
In order to be successful at scaling her law firm, Ally Lozano had to stop thinking like a lawyer and start thinking like a business owner. Once she placed her focus on management, business strategy, and marketing, Alexandra Lozano Law started to soar to unimaginable heights. When she adjusted her mindset and started accepting new ideas, she was amazed by how fast her revenue increased.
Consistency Is Key
A professional won't be able to take their business to the top unless they are consistent in their practices. Clients won't trust the practice if a professional isn't showing up consistently. To see success, professionals should be making time for marketing and posting online each day. Once they start making excuses, they will start to see their rankings and revenue drop.
Why Scaling Is Important
If Ally wasn't laser-focused on scaling her business, Alexandra Lozano Law wouldn't be nearly as successful as it is today. In her first year of operations, the firm earned $40,000. Today, they bring in over 8-figures annually, all thanks to Ally's strategic scaling approach. A strict corporate management structure can help a business grow to earn 8 figures.
Scaling helped Abogada Alexandra find a way to overcome many challenges in her business strategy and helped her to find a way to make everyone on her team feel more connected to the company's mission. When everyone is focused on the company's values, it's easier to succeed.
There were many things that Ally learned from scaling that helped her grow Alexandra Lozano Law into the successful firm it is today. From what departments were needed to grow into an 8 figure business to how to successfully communicate to the entire team, these lessons have proven more than useful. The scaling process played a big part in how her business surpassed her target goal.
What Professionals Should Keep In Mind About Scaling
If a professional is serious about the scaling process, one of their biggest challenges will be to step outside of their regular mindset and be open to new and innovative ways of doing business. This is especially true for professionals who believe they know the most about their trade. When people believe they know what's best, they are actually limiting how far their business can grow.
For example, when Ally Lozano started scaling her business, she realized that hiring virtual workers internationally actually improved her law firm's growth immensely. Once she let go of her mixed mindset of how operations were supposed to run, she was surprised by how much her business really grew. Letting go of her standard mindset was how Alexandra Lozano Law grew to be more successful.
