March 5th, 2020
TACOMA, WA - Imperial Motion MFG Group (“IM”), a leader in innovative apparel development and manufacturing, and Clifford Lenox, an apparel and merchandise company owned by social media icon Julian Smith, have announced that they have entered into an exclusive licensing & commercial agreement that grants IM the use of Clifford Lenox brand, manufacturing and distribution of merchandise globally. Under the terms of the agreement IM and Clifford Lenox will share revenues for a period of 3 years with an option to renew.
Pursuant to the agreement, Clifford Lenox will provide IM with full reins to design, develop, manufacture and distribute globally. The parties will jointly market and sell the products online at www.cliffordlenox.com. Julian Smith, CEO of Clifford Lenox states: “We’re confident in Imperial’s team and experience, to lead us into the next phase of growth”.
Imperial Motion has pivoted from wholesale channels to direct consumer sales of their own large scale clothing line and recently launched a new division for outside brands to partner and utilize IM’s 18 years experience in technical product development, manufacturing and global distribution.
“The approach with our partners is straight forward; we understand their goals, incorporate innovative technical design, leverage our buying power, and develop a turn-key profit center for their business.” explains Steve Goetz, co-owner of Imperial Motion. “We’re stoked to be working with Clifford Lenox and passionate about their future growth.”
This new business strategy has no doubt been a huge success, granting Imperial Motion various lucrative partnerships with brands such as; Yeti, Ride, Pokemon, Pendleton, and now; Clifford Lenox.
About Imperial Motion MFG Group
Founded in 2002, Imperial Motion prides itself on being a leader in product innovation with top tier quality. Every product built is designed to not only be the best in quality but out-perform the competition. With 8 production facilities across the globe, IM has leveraged their experience, capabilities and resources to create and deliver a premium quality product, on time and at a price that has exceeded partners expectations. IM has made a name for 18 years, delivering award winning technical product in lifestyle and action sports markets. For more information please visit: www.imperialmotion.com
About Clifford Lenox
Established in 2016, Clifford Lenox redefines athletic-lifestyle wear. Inspired by Classic Bodybuilding and 90’s Skate Culture, Clifford Lenox brings a modern perspective to iconic product, and has cultivated a market of die-hard individuals. CL leverages an extensive social media presence across numerous channels and prioritizes authentic engagements with its online community, giving it one of the highest returning customer rates in the industry. Within 4 years, Clifford Lenox has risen to be one of the most successful influencer-founded clothing brands in the fitness space. For more information please visit: www.cliffordlenox.com
Imperial Motion MFG Group Contact:
Aaron Kenna
Licensing and Partnerships
aaronkenna@imperialmotion.com
360-301-1475
