Innovative technology start-ups launch their products in Sharaf DG collaborating with KOTRA

2018-12-24 13:35:16 - DUBAI - (PR Distribution™)

Sharaf DG’s Solution Bar to display, demo, promote and sell products from Korean startups

KOTRA (Korean Trade-Investment Promotion Agency) has joined hands with Sharaf DG, the leading specialty electronics retailer in United Arab Emirates (UAE).As part of the agreement, Sharaf DG will promote and retail products from innovative startups at the Solution Bar zone inside its stores. Currently customers can experience and buy these products from Sharaf DG Times Square Centre, Sharaf DG Deira City Centre and online.

On this occasion KOTRA MENA Regional President, Kwanseok Lee said “Korean start-ups geared up with creative ideas and technologies, are now seeking to expand into global markets. The Solution Bar at Sharaf DG has given start-ups a platform to experience retail, collect customer feedback, improve their offerings and become world-class”.

This is the first time that technology startups are entering retail stores in UAE. Over 15 eye-catching and innovative products including smart bluetooth sunglasses, 3D motion tracking toothbrush for kids, portable air purifier, portable UV-C sterilizer and more. Lee added “UAE is an early adopter of new technology not only through its own development, but also through making investment in successful foreign companies. I anticipate this event to be the first step of cooperation between Korean Start-ups and UAE businessmen especially investors who have keen interest in technological innovations.”

Nilesh Khalkho, CEO of Sharaf DG said “Solution Bar inside Sharaf DG is a space where customers discover new award winning and innovative products. Startups experience Retail As A Service program, in which we display, demonstrate, collect customer feedback, market the product and sell. I welcome KOTRA and all the startups to Sharaf DG Solution Bar”.

All the startups at the Solution Bar get a live dashboard which shows the activities done by Solution Bar to market the products. Talking about the value provided to a startup Nilesh mentioned “Traditional retail was all about selling a product to earn a commission or margin whereas Solution Bar is a media for startups to build their brand inside high footfall stores through discovery, curation and recommendation. By marketing to its 2+million customers, Sharaf DG offers over 5X Return on Investment to every startup who is at the Solution Bar”


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KOTRA has been in the UAE since 1976 and its MENA head office is located in Dubai.KOTRA has 127 branches all over the world, supporting Korean small and medium sized companies to initiate business with foreign companies. Aim of KOTRA is to serve as the Business Platform between Korean companies and global partners. These products are for B2C as well as B2B purposes. If you would like to learn more about this occasion, please contact [email protected] or 04-450-4360 or visit Customers can currently purchase these products in two Sharaf DG stores (Time Square Centre, Deira City Center) or online-shop of Sharaf DG

About Sharaf DG

Sharaf DG is the No.1 Specialty Electronics Retailer in UAE and operates over 35 stores in UAE, Oman, Bahrain, Egypt and a successful ecommerce platform. Sharaf DG serves millions of customers in its stores and online, has partnered with over 300 Global Brands and is a member of Euronics International which operates over 10,000 stores in over 30 countries. It launched Solution Bar Program in 2017 which provides Retail As A Service exclusively for award winning and innovative products from startups across the world in a prime space inside the big Sharaf DG stores. The company is headquartered in Dubai, United Arab Emirates. Connect with Sharaf DG on, ,  

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