Anyone who’s ever tried it will tell you, songwriting is hard. There’s a lot of craft that goes into writing music. Artists who are successful put their minds and souls, inspiration and talent into creating an original song. Their heartfelt lyrics, touching melodies and the compelling combination of chords underneath leave the artists instantly and acutely vulnerable when they release their songs to the world.
Imagine, then, how it must feel if a song is rejected or ignored, simply because the artist lacks name recognition or corporate backing. Deflating, discouraging and demoralizing are words that immediately come to mind.
But what if songs could be judged on their merit, rather than on the popularity or marketability of the artist? Tunedly (www.tunedly.com) strongly supports this concept, and it proactively addressed the issue.
Tunedly’s solution is an app (tunedly.com/listeners) that strips all identifying information from an artist so music can be judged solely on its merits. Tunedly is an online recording studio that connects songwriters and other music professionals with music publishing services. The company was originally founded in 2016 and launched in 2017.
Tunedly’s platform gives unknown songwriters and artists a chance to compete with industry pros. Users can submit their professionally produced music to the platform for free, regardless of where they produced the songs.
Tunedly does not show names, photos, videos or streaming numbers to listeners. They have no clue if they’re hearing a song written by Ed Sheeran or an unknown artist sitting at a computer or a piano, improvising melodies halfway across the world.
“Tunedly is the first masked music discovery platform where major label artists and newcomers, alike, are on the same level playing field,” says Chris Erhardt, CEO and co-founder of Tunedly.
Tunedly listeners who like the music do so because they enjoy the track – not the artist. Music that is bland and unoriginal, and lacking in sincerity and creativity, will likely remain obscure. But music that makes the leap from a good piece to a masterpiece, now has a chance to be discovered, thanks to the level playing field Tunedly provides.
The process is surprisingly simple. Tunedly tracks listener behavior like upvotes, downvotes, and skips, internally. It will sign “Quarterly Top Songs” from unsigned artists, offering them sought-after publishing deals. All songs signed to a Tunedly music publishing contract are administered through Tunedly’s partner, Spirit Music Group.
And, as Erhardt notes, Tunedly is also a solution for songwriters who don’t yet have a professional rendering of their songs. “We can help with that,” he says. “Tunedly can connect songwriters at every experience level with hundreds of topnotch session musicians and transform rough demos into a radio-ready production of their songs.”