The cute animation character Eggroy and his friends, Joey, Mimi, and Cha Cha, created by Korean P&E Studio, are garnering much attention globally with the episodic videos on Eggroy Channel reaching more than a million views on average in a two-week time period.
The Eggroy channel (https://www.youtube.com/channel/UCVCsRGQoNA61XqT--dsWnjQ) plans to complete and release 130 episodes by February next year.
Creation of ‘Eggroy’
The creator behind the Eggroy Channel is the Korean Startup P&E Studio (https://www.pande.co.kr/eng). P&E Studio had started from Egg Pictures Studio in 2004. In 2017, P&E Studio built a company for export in animations and character business with theme parks, toys, and stuffed toy business as its main business areas.
It took 13 years for Eggroy to be born without any outside investment. The company relentlessly worked on this product to bear this fruit. Finally, after 13 long years, Korea’s own animation named Eggroy made its appearance.
The storyline of Eggroy is very simple. “Eggroy is a character that lives on an island of Egg with his friends, Joey, Mimi, and Cha Cha. One day, Khan, a cook specializing in eggs, suddenly appears, threatening the peaceful and quiet island. Can cute, small figures like Eggroy and his friends work together to stop the tyranny of Khan? Watch the remarkable feat and ideas of Eggyroy and his friends. The battle against Khan the villain is about to begin.”
Overcoming obstacles to reach global market
Eggroy is to be exported to 8 countries, including the United States, China, Czech, Indonesia, Taiwan, Vietnam and India, with three countries under discussion ( Macao, Brazil, Thailand).
Even though the animation is only 60 percent complete, it lined up numerous export contracts. In China, the current political climate discourages any contract signing under the current company’s Korean name is strongly discouraged. However, P&E Studio is one of the few companies that successfully overcame that obstacle.
The CEO of P&E Studio, Il Joung, is an eminent content producer in Korea, with acclamations including being a member of the Presidential Economic Mission (2 times) and a guest to the Blue House events.
Selling Toys & Serving Kids
Normally, goods business is usually conducted after an animation is produced, the company already has built a kid’s café with one of the construction giants in Korea, Daewoo E&C. The company is currently selling character goods via crowdfunding websites both in Korea and overseas, with new products available every month.
CEO of P&E Studio, Il Joung, stated that “P&E Studio is selling stuffed toys by licensing stuffed toys in Thailand. These toys are produced locally and are en route to be shipped to the global market. The goal is to enter 100 countries within the next few years. It aims to be a beloved character for the next century.”
