Following immense success in digital marketing for addiction treatment facilities, Lead to Recovery is expanding its focus to encompass the entire behavioral health umbrella. This comes alongside a major branding overhaul that includes a fresh website, a shiny new logo and a broader target market.
Our work in the field of recovery has taught us that addictive behavior is often just a symptom of broader issues within an individual’s environment, lifestyle and mindset. In today's fast-paced world, self-care and support services are more important than ever to protect people's mental health and ensure society is functioning optimally. As such, the demand for these services is higher than ever among the general population.
The entire team at Lead to Recovery has an in-depth understanding of digital marketing for addiction recovery in addition to a wealth of industry data at their fingertips. We've decided to expand to behavioral health because the overlap in data and expertise means we can bring more value to care providers within the industry.
“With all of the work we’ve done in marketing addiction treatment services and the close relationship between addiction and mental health, it was a natural progression for Lead to Recovery to expand its offerings directly to behavioral healthcare providers”, said Matthew Travers, Co-Founder and Executive VP of Lead to Recovery.
Over the past two decades, our team has built healthcare websites from scratch and used conversion optimization to ensure they turn site visitors into booked appointment slots and new admissions. We honed our skills in SEO long before it was fashionable, so we have a head start when it comes to understanding what search engines expect to see on behavioral health and addiction treatment websites.
A major aspect of SEO that we've been pioneers of is content marketing for addiction treatment centers. Behavioral health is a hot topic in today's society, and providing actionable insights and useful guides are some of the most effective ways to attract new business. From blogs to e-books and articles, we'll work with service providers to determine their core demographic and create targeted content that attracts search engines and holds readers' attention long enough for them to convert.
Alongside website design, SEO and content marketing, we place high importance on social media marketing and PPC. The former provides a unique opportunity for behavioral health care providers to make an emotional connection with potential clients. By fostering a caring, responsive community, clinics can prompt more recommendations, shares and likes and reach a wider audience while building trust and belief in their operation. PPC is the opposite approach, but it's no less effective at driving website traffic and potential conversions.
Lead to Recovery is bringing together all our digital marketing expertise and combining it with our extensive working knowledge of creating strategies for health care clinics and treatment centers. We hope the result will help more Americans get access to the care they need.
