Let’s Start Networking Group, the referral marketing platform for B2B networking groups, acquired mobile app RipTide last week. RipTide, the pioneering mobile-first networking group tracking software had recently paused expansion when approached by LSNG. The acquisition, which took place April 9th, 2021, is a cash and stock transaction.
Let’s Start Networking Group is focused on creating a full-service platform for networking groups to facilitate the $2 Trillion B2B referral market. RipTide fits within LSNG’s business mission to provide professionals a better experience when networking. The platform will feature activity tracking, a searchable networking group discovery site, as well as the ability for group members to pay dues through the app.
“LSNG is primed to take business networking groups into the 21st century,” CEO Bryant Goodreau states. “Independent groups can better manage their members and focus on facilitating referrals.”
“The revitalization of RipTide and its partnership with Let’s Start Networking is nothing short of exciting and a big step into the future of networking not only just with networking groups but with the local business community we are proud to be part of,” Marketing Manager Walter Hooper states. “I’m very excited to be working with Diane and Bryant on this project!”
With this acquisition, LSNG positions itself as the industry leader for managing independent networking groups. The organizational structure will stay the same but adds RipTide Founder Diane Bailey as Product Manager. “This acquisition is the catalyst RipTide needs to increase market share and expand the product,” Diane Bailey states. RipTide’s development team, Brewer Digital, to include Joel Brewer as Lead Developer, also joins LSNG to build out the next phase of the platform.
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