If you’ve never heard of Maria Popova, she has a fascinating life story. Born and raised in post Soviet Russia (in Siberia), Maria escaped the hardships of the ghetto where she briefly lived in her early childhood, through education. Along with education, language mastery became a huge part of her life. She was accepted into linguistics school and was able to learn 3 foreign languages as a result.
However, Maria Popova always had dreams that extended far beyond the classroom. Her parents are both small business owners who instilled a strong work ethic in Maria. Eventually, her life’s pursuits took her to the big city to study at Ural Federal University. After graduating with a BA and MA in linguistics, Maria quickly realized that she had no desire for the 9-to-5 lifestyle. Consequently, she turned down nearly all of the job offers she received.
Maria Popova had already begun working as a freelance English teacher and tutor when she was just 19. Later, she transitioned into translation, tour guide work, and copywriting. Naturally, her interest in linguistics and desire to expand her horizons gave Maria a strong passion for travel and tourism. She worked with foreign tourists, delegations, and government officials visiting the city of Yekaterinburg.
Over the following years, Maria would spend time in 30+ countries, paying for her travels through writing gigs and an early adoption into Bitcoin. Around this time, she met her partner and they continued to travel between Russia and the Netherlands. While Maria loved the freedom of remote freelancing, it was also a lonely and stressful road. Nonetheless, she persevered and in 2018, Maria graduated from London’s Squared Online Digital Marketing Program and started her own digital marketing agency as a side hustle. However, she soon realized that she had a few skill gaps to fill in order to scale her business.
The next couple of years Maria had been learning everything she could about digital marketing, sales, copywriting, lead gen, social media, and influencer marketing. She collaborated with creative agencies and Dutch TV channels assisting with content production and even did telemarketing very briefly.
By learning from mistakes and correcting them, Maria Popova soon transformed her digital agency, Wealth Lead Generation, from a side hustle into a full-time business that helps countless business owners to monetize via online channels.
WLG (Wealth Lead Generation) is now a full-service digital marketing agency headquartered in Rotterdam, the Netherlands (but active worldwide). Since its start in 2018, the agency has grown tremendously, helping clients from dozens of niches succeed and cumulatively generate millions in revenue from a combination of digital advertising, PR and influencer marketing. WLG operates on a world-class level that's very rare among digital agencies.
Maria Popova and her team put their focus on maximizing revenue from social media ads and personal brand building. The demand for high-quality media buying is accelerating rapidly. In fact, what lots of people don't know is that the online market has doubled since the start of the pandemic. Everyone competes for customers' attention and the growth of the advertising industry has been unprecedented so far.
So, how does WLG stand out? They help business owners make money from ads on search engines such as Google, grow their following social media platforms, and get new clients — all on autopilot. The system is super easy for business owners to use because all your leads are stored in one place. WLG runs ads at a profit and gets a 3:1 ROAS (return on ad spend) on average. That gives business owners peace of mind in times, even when the global economic outlook is grim. Because they know that regardless of what's in the news, they will be attracting a consistent flow of potential clients to their business.
It’s also important to note that the #1 reason why brands fail online is the lack of credibility. In fact, roughly 80% of businesses fail online because they lack credibility in the eyes of consumers. 99.9% of marketing gurus will never tell you that. As an added bonus, working with Wealth Lead Generation is more than just working with a run-of-the-mill marketing agency, because the agency puts their clients' success above all.
This year, Maria and her team launched Influencer Factory, an initiative aimed at helping entrepreneurs, executives, and professionals to establish themselves as thought leaders within their network. The initiative covers various aspects of online credibility building & enhancement through social growth, social proof gathering, personal brand building, and mentorship.
Having walked in the shoes of the entrepreneur, Maria came up with the concept for Influencer Factory while she was figuring out the best strategy to scale her marketing business. The idea that people do business with you not only because of what you do, but also because of who you are is not new. Millions in ad spend and sales data from social media ads show that brands that connect with their fans on a personal level do much better in the long run. Great examples are companies such as Versace and Chanel that are inseparable from the charismatic personalities of their founders. Influencer Factory equips entrepreneurs with all the necessary tools to succeed online and build a name and a legacy.
Currently, Influencer Factory has a limited number of participants and the spaces are filling up quickly. To learn more, you can get in touch via @realmariapopova (IG, FB, and Linkedin). Alternatively, you can set up a consultation via wealthleadgen.com or influencerfactory.com today!
