Media contact list is vital for any PR strategy, but first and foremost, this data has to be accurate. Getting journalists or media professionals to write about your story, or asking them to share your PR could be an important step, but this isn’t always as easy as it sounds.
In old times, getting your press release in front of the journalists was easy, but now a day, the journalists or writers are busy and usually, they don’t even open the email from the sender they don’t know. Plus, if you send the PR to every relevant and irrelevant journalist, it may seem more like a spam effort rather than a genuine one and does more harm for the company’s reputation than good. So, you must know your target media contacts before you start sending them the PR.
Once you have a well-written PR, you can start contacting the contacts on the list and pitch these. Do some research about the prospective contact before pitching the PR to them. This improves your chances of being noticed. Coming up with a good story with a news angle and substantial content to attract the readers involves a lot more than it seems. Even experienced journalists can make mistakes, that’s why you must get it done by the experienced PR writers.
Once there is some ongoing conversation with the journalist is established, and you know that he might be interested in the topic or niche of your business, send him your PR. You can start the conversation by expressing your interest and the reason for contacting them. It helps to capture their attention, and earn editorial consideration.
Needless to say that for better results, you should always proof-read the press release with care for spelling, grammar, and punctuation errors and then send it out to your media contact list. Better yet, send it to a reliable press release distribution service provider such as PR Distribution Inc. and let them handle everything without you being involved in anything.
The website has a media contact database containing over 100,000 media contacts. You can purchase the list, and start contacting them immediately after you receive the list in your inbox. Due to the high return on the investment, it is worth to invest in the media contact list.
MediaContactList.com is one of the most authenticate and powerful source of media lists for public relation agencies or corporate communication department. It aims at businesses looking for journalists to write or share their press releases, but it is also a great resource and inspiration for anyone looking for other PR opportunities. For more information, contact the company here.