Helping channel marketing and channel sales leaders use video marketing to “growth hack” their channel enablement programs is the subject of a new book by video marketing expert Robert Cassard. Video Growth Hacking for Channel Chiefs: simple strategies to help your channel partners achieve double-digit growth explores the unique power of video to speed up sales of complex technology products and services.
“Channel Chiefs in the Technology sector work under constant pressure to grow channel sales by 10% or more every year,” says Cassard. “Many of them want to use video for marketing and sales enablement, but don’t know how. I wrote this book to demystify automated and personalized video marketing and how quickly it can generate demand and grow channel sales.”
Cassard and his colleagues at Voodoo Viral Marketing Systems have spent nearly a decade launching video campaigns on behalf of technology vendors, distributors and channel partners. The new book is based on data from thousands of these campaigns.
“We’ve watched traditional email and social media tools lose appeal and effectiveness,” Cassard says. “Today’s tech buyers demand video content when researching products and potential suppliers, and this book helps tech vendors and resellers learn how to fulfill that demand effectively.”
According to Online Publishers Association, viewers recall 95% of video content, but only 10% of printed content. Video also increases emotional engagement, resulting in higher click-through rates than any other online marketing tool. Despite these advantages, a significant number of channel marketing and sales leaders still perceive video marketing as mysterious and risky. Video Growth Hacking for Channel Chiefs helps eliminate their concerns by demonstrating how vendors can automate, custom-brand, personalize and track video content on behalf of channel partners.
The book also shows how Channel Chiefs can use automated video to help channel partners qualify prospects, shorten sales cycles, and increase customer satisfaction.
As Michael Bui, a Senior Manager of channel and distribution marketing at Intel says, “this book explains everything channel marketers at vendor and distributor companies need to know about automated video.”
About the Author:
Robert Cassard is a video writer-producer-director and content strategist. His growth strategies and award-winning video productions have generated hundreds of millions in sales for large companies, tech vendors, distributors and their channel partners. Cassard’s client list includes Avnet, Hewlett-Packard Enterprise, Logitech, Sprint and many more. He is the co-founder of Voodoo Viral Marketing Systems and currently serves as Chief Marketing Officer & Creative Director.
Robert Cassard is based in the San Francisco bay area and available for interviews and public speaking engagements internationally. For more information, or to arrange a review copy of the book or an interview with Robert Cassard, please contact: robert(at)videogrowthhacker(dot)com.
Video Growth Hacking for Channel Chiefs is published by Business Success Press and is available from Amazon.com in paperback and Kindle versions, and from booksellers everywhere.
ISBN: 9780730307006
Print Price: US $14.95/CAN $16.95
Kindle Price: US $10.99
