Over the past few years, hummus has been one of the leading condiments of choice in the U.S., a plant-based snack and spread option that is not only deemed healthy, but appealing to all ages. Hummus is not only a dip, but can be multi purpose condiment and ingredient used across so many food preparation categories. Other than the addition of new brands into the market and more flavor offerings of traditional hummus, this category had seen no innovation and has remained untouched and unimaginative for decades. This is all about to change with the introduction of O’Dang Hummus Dressings into the marketplace, a brand that has been quickly gaining momentum with their innovative dressing creation by founder Jesse Wolfe since launching in 2018!
O'Dang Hummus will celebrate its popular dressing collection on National Hummus Day, May 16, 2019.
O'Dang Hummus Dressings created an entirely new category. The dressings are mouthwatering and addicting at the very first bite. O'Dang uses real chickpeas to make their creamy dressings instead of water and cheap oils. They emulsify their American grown chickpeas until silky smooth in order to create a creamy thick dressing that feels light and refreshing. Since they use so many chickpeas in each flavor recipe, it greatly reduces the need for oils which gives O'Dang the full flavor and super low calorie count. Each flavor in the O’Dang Hummus Dressing line is only 45 calories or less per serving. O'Dang Hummus Dressings are the only true plant-based salad dressing in the entire CGP industry revolutionizing eating healthy and clean, allowing you to pour real veggies on your veggies!
O’Dang Hummus, which you might remember from ABC’s Shark Tank, is not your standard hummus. The hummus based dressing creation gives you the creamy addictive hummus taste you love, as a dressing consistency, therefore without any of the dairy, oil, or preservatives. It feels lighter, and is even more delicious in this offering format. In the past, you would have had to choose between high calorie oil based dressings OR low calorie/low fat condiments that were full of artificial ingredients, fillers, gums, and preservatives. Now, with their national retail roll out, since their Shark Tank debut, the hybrid food product has quickly gained momentum in the U.S., establishing themselves as a force and name to remember in both the snack food, hummus and salad dressing space. The brand has emerged quickly and is focused on establishing a use, and desire, for hummus in everyday life through their low calorie dressings.
Now available in over 7,000 stores, O’Dang is one of, if not THE, fastest growing salad dressing brands in the United States. The plant-based, full flavor dressing contains less sodium, less sugar, less fat, and is non-GMO when compared to traditional hummus spread! The dressings, currently with six flavor offerings, are also gluten-free, full of flavor, and preservative-free, at just 25-45 calories per serving... all hail the mighty chickpea!
O'Dang Hummus offers an assortment of original flavors including Buffalo Ranch, Ranch, Caesar, Honey Mustard, Greek Tzatziki and Roasted Red Pepper and retail at only $4.95 per bottle.
The dressings are not only perfect to top off any salad or sandwich, but they can be served on their own as a dipping sauce, making them the perfect low calorie dip to serve with raw veggies, crackers, chips and more. O’Dang is an exciting new alternative for game night, entertaining, snack time and more.
O’Dang Favorite Recipe by founder Jesse Wolfe:
Layered Nacho Dip: Layer refried beans, sour cream, O'Dang Hummus Buffalo Ranch, and cheddar. Top with chopped tomatoes and cilantro and serve with your favorite chips!
Available at the following retailers nationwide including PUBLIX stores in Florida as of this week! Key chains include: WALMART, Kroger, Bristol Farms, Ralphs, Publix, King Balduccis, King Soopers, Fairway, Fresh Thyme, Food Lion, Safeway, Costco, Food Town, Price Smart, Big Y and more across the country, and online at Amazon.com and online at www.odanghummus.com.
ABOUT THE FOUNDER AND CEO OF O’DANG HUMMUS
Jesse Wolfe Is an established serial entrepreneur and the Founder and CEO of O’Dang Hummus. O’DANG Hummus Pioneers better-for-you food in the consumer packaged goods industry by aiming to create full flavor delicious products, while focusing on plant-based clean labeled whole ingredients. Jesse is an accomplished innovator and constantly pushes the boundaries by studying future trends and consumer behavior, all backed by his love and passion for incredible food. Jesse has landed coverage in print and broadcast outlets around the world, including a swim in ABC’s Shark Tank, Forbes, Entrepreneur, Inc., Huffington Post, Medium, ProjectNOSH, CNBC, and Yahoo Finance. In addition to is his intensive entrepreneurship experience, Jesse is a public speaker and mentor for food startups. He resides in Orlando, Florida and in his spare time, you can find him spending time with his family on adventures as a foodie. Jesse is an alum of the University of Central Florida.
About O’DANG Hummus™?
O’DANG Hummus believes in “Hummus for All™?.” O’DANG Hummus Dressings bring innovation to hummus products by making premium hummus and hummus dressings that are adventurous and delicious, blending Mediterranean heritage with beloved, relatable American flavors. Exciting flavors make O’DANG Hummus the favorite everyday hummus brand for the whole family. O’DANG Hummus Dressing products can be found in 49 states across America. Join the hummus revolution on all major social media channels @odanghummus and visit www.odanghummus.com
Follow @OdangHummus on Instagram
For additional information, samples, high res product images and interview inquiries, please contact The Influence.
Ali Lasky: Ali@theinfluence.com | @theinfluence | www.theinfluence.com
