How people live, work, and spend their money has morphed dramatically over the past decade, especially in the wake of smartphone technology. As we become more connected in society via social networks, communication has increased ten-fold and is happening 24/7. Finding a quick job online has become as easy as ordering food delivered through a mobile app. The gig economy is altering the way that people view and perform work, and the world must be ready to respond with innovative policies and programs.
This year has been an absolutely wild ride. With the onslaught of the coronavirus/COVID-19, many of us are left thinking about the future and where we go from here with employment opportunities. Some of us who worked with the public are out of jobs, while others are indefinitely put on hold. The gig economy will more than likely continue to grow during this time, with many people looking for opportunities to work from home.
The gig economy is made up of three main components, which are the independent workers paid by a gig as opposed to workers who receive a salary or hourly wage; the consumers who need a specific service, for example, a ride to their next destination, or a particular item delivered; and the companies that connect the worker to the consumer in a direct manner, including app-based technology platforms.
Statistics show that the share of the U.S. workforce in the gig economy rose from 10.1 percent in 2005 to 15.8 percent in 2015. In 2016, 24 percent of Americans reported earning some money from the "gig economy" during the previous year. The number of self-employed individuals (many of whom are independent workers in the gig economy) soared by over 19 percent from over ten years from 2005 to 2015. The Southern United States saw the most significant growth in the number of self-employed individuals, followed by the Western United States. Revenue amounts also increased the fastest in the South (23 percent), followed closely by the Northeast (21 percent) and the West (20 percent).
Headquartered in Lehi, Utah, Younique is a direct-sales cosmetics company founded by brother-and-sister team Derek Maxfield and Melanie Huscroft. They are the first direct sales company to market and sell almost exclusively through the use of social media. You might have seen people you know showing off looks from the company on your Facebook or Instagram page. Younique claims that its mission is to uplift, empower, validate, and ultimately build self-esteem. They also want women to be able to prosper financially while building a network of friends called the Y-Family, which is pretty great, considering the competition most women find themselves in with one another on a daily basis.
The YOUOLOGY skincare line by Younique is designed to uncover healthier-looking skin in every woman with completely customizable skincare solutions that each person can create. With up to 40,000 possible combinations, there are sure to be fixes for many skin types' problem areas. On Younique's website, a quiz is offered, which then gives users a customized regimen of products with unique boosters. These boosters are tailor-made to boost the radiance of each skin type so you get gorgeous results.
Other companies, like the department store staple, Clinique, and smaller, online companies like Atolla, are also launching customized products aimed at getting to the skin's niche problems. However, Younique's YOUOLOGY line is exclusive in that it is skincare made and mixed by you, the consumer. Boosters get combined in a range of base products, from a cleanser to a night cream. Based on the results from the quiz you take, you will know what your skin needs and what you need to mix to create the best blends.
Younique says that their cosmetics development processes ensure that their products contain the highest-quality ingredients that enrich and nourish the skin. They state that this results in a beautifully efficacious product that is safely compatible with virtually every skin type.
Younique claims to seek to fulfill its mission of uplifting, empowering, and validating women by providing business opportunities to women around the world. For this reason, Younique vigorously combats counterfeiters and the shops, websites, vendors, and flea markets that sell counterfeit Younique cosmetic products. According to the company, Younique Presenters should not have to worry about counterfeit products hurting their customers on the market. Basically, you do not have to worry about being sold fake products by a Younique Presenter.
The company also maintains that they seek to take down websites and online auctions that sell fake or low-grade products whenever they are found. You will also never accidentally receive counterfeit cosmetic products to sell from another Presenter if you choose to sell Younique in the future.
There is an opportunity to get involved with Younique as a Presenter if you choose to. You could even grow your Younique business while keeping your current job if that is an option available to you. When you start a networking business like this, you have the opportunity to build a network of incredible individuals, make income from your home, and thrive in the gig economy.