Affiliate marketing is ripe with opportunities. This is something that Ryan McAweeney knows very well. You can call him a direct marketing rock star or better so expert. Having done direct marketing since 1992, there is a lot that Ryan can tell you about this field. He has seen the affiliate marketing revolution right before his eyes and he believes that the future is bright for affiliate marketing.
Ryan estimates the affiliate marketing industry to be worth more than $7 billion and he is confident that the next five years will witness tremendous growth. According to Ryan McAweeney, "there has never been a better time to be an affiliate marketer than the current time."
Brands are moving online, on one is doing TV, the internet is the new marketplace; these are just but some of the factors that make affiliate marketing a very promising field. Ryan McAweeney indicates that the low barrier of entry means that anybody with a computer and an internet connection can become an affiliate marketer.
It is not very easy to get someone so consumed about a topic like Ryan McAweeney. He lives, eats, and speaks affiliate marketing. It is impossible to spend a few minutes with him before he discusses his pet subject. He is a passionate marketer and he loves where the industry is going.
Having helped big brands like NFL, Toyota, and Well Fargo with affiliate marketing, Ryan's words should surely be taken seriously by anyone who wants to succeed in this niche. Ryan likes to mentor new marketers. Nothing gives him great joy than passing his wealth of knowledge to the next generation of marketers.
According to Ryan, "you cannot bottle up all the knowledge in yourself; you have to let it out." Ryan believes that no one has a monopoly of knowledge and that is why he takes advantage of every opportunity he has to spread the word on the opportunities of direct marketing.
When he talks about the future of affiliate marketing, you can see a gleam in his eyes. Ryan McAweeney is consumed about this subject. He sees a future where all brands whether big or small will be engaging in direct marketing.
Ryan believes that it is just a matter of time before companies realize that affiliate marketing has the best ROI. The initial investment and the running expenses are small yet there is the potential for big gains.
The one trend that Ryan McAweeney is keen to emphasize is mobile. A marketer should have a mobile-first approach. It is important to have a responsive website. Nowadays, most people use their mobiles to access the internet.
Ryan also sees the possibility of AI tools coming to affiliate marketing. These tools will be used for promoting deals, tracking user behavior, and targeting specific audiences among other functions.
Video content will become a major part of affiliate campaigns going forward according to Ryan. Therefore, marketers will need to invest in video creation and distribution. Videos easily capture the attention of a target audience. They deliver the message in a timely and efficient manner compared to articles.
Influencer marketing is something that Ryan McAweeney has followed closely and he thinks it will play a big role in affiliate marketing. Big brands are always seeking for influencers to help promote their products. An influencer is not necessarily a celebrity; it can be anyone with a big following on social media.
The Future Looks Bright
Ask Ryan McAweeney about the future of affiliate marketing and he will tell you that it looks bright. Ryan is the kind of person who can make you want to stop doing everything that you are currently doing and start affiliate marketing.