Attend a webinar on June 25, 2020, hosted by ShopAdvisor and Nielsen, to learn the latest regarding the importance of accurate product availability and point of sale (POS) data in the world of fast moving consumer goods and how to measure mobile proximity marketing campaign effectiveness through comprehensive sales lift analysis.
During these unprecedented times it's more difficult than ever to reach consumers with information and offers that will meet their safety concerns while providing them with the products needed to keep their families healthy. For CPG brands, personalized mobile proximity marketing campaigns have proven their ability to reach consumers with the right products at the right time. Analytics are an essential foundation to ensuring that every campaign reaches its maximum potential. In particular, sales lift analysis can provide brands and their agency partners with the critical information needed to understand campaign effectiveness across varying geographies and audiences, down to individual store levels.
Harnessing the explosive growth of data — shopper, location and product — and contextualizing it to power and measure marketing campaigns that engage consumers where they live — on their smartphones — is what will bring about the greatest results for marketing campaigns.
With ShopAdvisor and Nielsen working together via their Connect Partner Network, the organizations provide CPG brands and their agency partners the most accurate and up-to-date data needed to fully understand the product, context, shopper, and sales data measurement insights that lead to the most successful campaigns. From attending this webinar attendees will learn:
The importance of data in the world of fast moving consumer goods, particularly during this unprecedented time of COVID 19.
How to build end-to-end mobile proximity marketing campaigns that leverage this data to reach targeted consumers with the right offer at the right time, which spurs purchasing action, including online with delivery, online and pick up in store, or in the store.
The kinds of critical information Nielsen provides to its partners that power effective campaigns.
How to gain deeper knowledge of where products are in order to save money and direct shoppers only to the stores where the product they want is in-stock
Discover advanced insights, tracking and performance measurement through pre-campaign analysis to post-campaign sales lift studies.
Who: ShopAdvisor’s SVP of Sales and Marketing, Bill McLaughlin, and guest Nielsen Partner Development Manager, Connect Partner Network, Andrew Samela
When: Thursday, June 25, 2020 at 1:00 p.m. (EDT)
Where: Register at https://attendee.gotowebinar.com/register/8023657923881206542
ShopAdvisor enables brands, agencies, retailers, and restaurants to power mobile, and other digital shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations. ShopAdvisor’s end-to-end solution spans audience and geographic targeting, development of rich media creative design and delivery, campaign execution, management and optimization, and post-campaign analysis.