UpCity announced their 2022 list of Excellence Winners. They present National Excellence Awards to leading B2B service providers who are based out of United States and are currently on the UpCity Marketplace.
SmartSites is delighted to be one of the top B2B service providers on UpCity’s 2022 list of National Excellence Award Winners. It is an affirmation of our commitment to being a credible digital marketing agency that serves business-to-business clients well.
National Excellence Award candidates are measured by UpCity’s Recommendability Rating. It is a proprietary algorithm that evaluates a service provider’s overall brand integrity, credibility, recommendability, and reputation. Additionally, shortlisted candidates need to achieve a high customer satisfaction rate to rank as the top 1% of the UpCity marketplace, across the United States and Canada.
To calculate a provider’s UpCity Recommendability Rating, the platform collects data from their own digital marketplace and external sources. Below is a list of key factors that are taken into consideration:
- UpCity Reviews: This criterion indicates how customers feel about their providers before recommending them in an online marketplace. The algorithm evaluates the quantity and quality of their reviews.
- UpCity Engagement Rate: This criterion indicates if a B2B service provider is still active within UpCity's marketplace.
- Business Location Data: The algorithm checks if the candidate's contact information is up to date in local listing sites (i.e., Google My Business, LinkedIn, etc.) Additionally, this information must be consistent with the UpCity listing.
- Website Speed and Overall Experience: The candidate’s business website must load fast, and visitors should not experience major latency issues.
- 3rd Party Reviews: UpCity determines the overall quality of a provider’s reviews on Facebook Yelp!, and Google My Business.
- Domain Authority and Presence in Search Engines: UpCity determines how much authority a B2B provider's domain has in the eyes of Google and other major search engines. A trusted domain authority metric is used in the process.
- UpCity Profile Completion: Each provider needs to complete at least 40 data points on their UpCity profile, including available products/services, target markets, price points, and more.
Here is the complete list of UpCity Excellence Winners in 2022.
UpCity was founded in 2009 to help businesses search for trusted service providers in an ever-growing pool of digital marketing companies. To simplify this process, UpCity Marketplace was launched in 2017 to increase transparency and provide more trustworthy information to help businesses make informed decisions. Today, tens of thousands of providers from over 600 North American cities are listed on UpCity.
Founded by Michael Melen and Alex Melen, SmartSites is a full-service online advertising agency that offers website design and development, SEO, and PPC marketing services. They have a diverse team of designers, developers, and strategists that spans across the globe. Michael Melen currently serves as the Co-CEO and COO and is deeply involved in Search Engine Optimization and Online Marketing. He is also the founder of Backlink Build. Alex Melen is an Award-Winning Entrepreneur & Keynote Speaker, and founder of web hosting company T35 Hosting (founded 1997). Today, SmartSites manages over $100MM/year in advertising spend and has been featured in the INC5000 for 5 consecutive years as one of the fastest growing digital agencies.