THE PERFECT, LOW CALORIE, AT-HOME POPCORN SNACK
Available Now At Sam’s Club Nationwide
(Orlando, FL - May 1, 2020) -- SNAX-Sational Brands’ premiere popcorn brand Snack Pop officially introduces Snickers Candy Pop, now on shelves at Sam’s Club as of May 1, 2020.
The new variety joins the brand’s iconic line-up of flavor offerings, adding this new, exciting flavor for consumers to enjoy in the comfort of their own homes. As part of the successful and growing in-demand product line of popcorn licensee partnerships, the new variety is now available for purchase nationwide at Sam’s Club. MARS, Inc. and Snack Pop joined forces for this highly anticipated, ultimate candy and popcorn combo -- Snickers Candy Pop.
At a time when Americans are spending most of their time at home and while home entertainment is at an all time high, consumers are looking for new snacks and products on a daily basis. The innovative brand combines everyone’s favorite things - popcorn with candy and cookie favorites - for the perfect, must-have snack. The popular, low-calorie line of flavors currently includes Snickers Candy Pop, M&Ms Minis Candy Pop, Twix Candy Pop, OREO Cookie Pop, Chips Ahoy! Cookie Pop and Butterfinger Candy Pop. Snickers Candy Pop is made with real Snickers candy bar pieces and drizzled to perfection with Snickers caramel and nuts.
With the ongoing success of Snack Pop’s popular offerings at Sam’s Club, the brand rolls out the newest flavor to wow consumers, with the highly anticipated launch of Snickers Candy Pop, now available nationwide in a 20-ounce party size bag for $5.98. Sam’s Club members have the option to order online for club pickup or purchase in club stores. Sam’s Club Weblink: Candy Pop Snickers Popcorn (20oz.)
The candy-coated flavored popcorn is made 100% in the U.S. with non-GMO corn, is low in sodium and only 150 calories per serving. The popular, low-calorie, candy and cookie-coated line was named a “Top 20 Snack of 2020” by Buzzfeed.
“We are very excited to continue to bring the most iconic brand names in the world to consumers through Snack Pop. We are thrilled to now debut Snickers Candy Pop with one of our premiere retail partners, Sam’s Club.” - Frank Florio, President and Founder of Snack Pop, and Co-Founder of SNAX-Sational Brands.
In addition to offering delicious snacking popcorn, Snack Pop has been providing snack products to Baby2Baby to support their Covid-19 efforts, an organization that helps provide food, household items, and baby goods to underprivileged families and children in need. (www.baby2baby.org) It is important to the brand to fulfill their social responsibility to help society and those less fortunate, especially during this unprecedented time.
Follow @eatsnackpop #SnickersCandyPop (instagram.com/eatsnackpop)
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Snack Pop continues to gain notoriety as the favorite popcorn of Hollywood, with fans such as Ashley Greene, Lance Bass, Joey King, Kate Bosworth, Robert De Niro, Anne Heche, Jerry O’Connell, David Arquette, Peter Facinelli, Alexander Ludwig, Wilson Cruz, Cynthia Bailey, Ashlee Simpson Ross, Lil’ Jon, The Black Eyed Peas, Foodgod, and many, many more, who enjoy it at top award show events, movie premieres and film festivals all year round, and currently, while at home sheltering in place.
“Our goal continues to be to offer ‘better for you’ snacking innovations to the category, while delivering to consumers exciting options within our portfolio. We proudly offer an innovative and fun snacking alternative in the market.” - Jerry Bello, SNAX-Sational Brands CEO and Co-Founder.
About Snack Pop: The original concept for Cookie Pop came about in 2015 when founder Frank Florio started putting OREOs on popcorn at his home in New Jersey. He immediately realized that the combination of cookies and popcorn was a winner. After a year of development, Florio and his team had perfected the recipe for the first commercialized cookie covered popcorn. The brand debuted its innovative flavored popcorn at Expo West, the annual natural products trade show in Anaheim, California in 2016, at which Cookie Pop became an instant hit. Since then it has been picked up by hundreds of retail locations. Snack Pop is currently under the SNAX-Sational Brands group umbrella, which consists of Snack Pop (Candy Pop and Cookie Pop), and Pasta Snacks. Jerry Bello, respected food industry entrepreneur is CEO of the SNAX-Sational Brands Group which he formulated in 2019. They initially offered two flavors in Cookie Pop, and their spin off Candy Pop launched in 2017 with their first flavor Butterfinger. In November 2019 they launched their second candy coated flavor exclusively at Sam’s Club, Twix Candy Pop, followed by the debut of America’s #1 cookie OREO in February 2020. New varieties continue to roll out with the next phase of flavors for April 2020, inclusive of Snickers Candy Pop, M&Ms Minis Candy Pop and Chips Ahoy! Cookie Pop. Follow @EatSnackPop #CandyPop #CookiePop and visit the brand online at www.snackpop.com.
For sales inquiries: Chris Orland, VP of Sales -
Chris@snaxsationalbrands.com
Alexandra Lasky
President + Co-Founder. / The influence.
ali@theinfluence.com
Cell. 917.470.5330
0ffice. 323.917.5133
www.theinfluence.com
Follow us @theinfluence | @alilasky
