SCOTTSDALE, Ariz. and CARLSBAD, Calif., Aug 13, 2020 -- Two powerhouses in their respective fields are forming a strategic alliance to help clients drive business using data-driven digital/social marketing and public relations/communications programs.
Social Ally Media, led by Natalie Speers, and Here and Now Public Relations, co-founded by David Migdal, have a combined 40 years of experience in the social media/digital marketing and public relations space. They are now offering new and existing clients in the tech, health and wellness, CPG, and ecommerce industries the ability to increase revenues by partnering with them on the strategic and metric level.
“We both agree that helping clients connect with consumers is integral to the success of any program, and that’s one of the reasons we’re combining forces,” said Speers. “We’re really looking forward to working together and showing clients how powerful their brands can be.”
Speers and Migdal recently worked together on the Pure Flix Digital business in Scottsdale, Ariz. Migdal handled all the communications/media relations for the company, while Speers’ company drove all social media and digital marketing efforts.
Combined, Speers and Migdal supported the streaming video company by driving almost 530,000 trial subscriptions (through organic social and targeted, paid advertising) with a conversion rate of more than 50 percent. They also developed effective home school and military outreach programs, created a weekly online video program that had a reach of more than 2.5 million in its first season, and helped drive media coverage in the New York Times, Variety, NBC News and other outlets.
Social Ally Media was founded in Scottsdale by Speers 12 years ago. She is one of the leaders of the social media revolution, and her firm excels in paid advertising, organic social media strategy, planning and execution, graphic design, brand strategy and LinkedIn prospecting.
Speers’ company supports businesses in the entertainment, health and wellness, media and ecommerce industries. She also uses her social media prowess to elevate individual corporate executives, business owners and non-profit organizations.
Migdal’s career spans 20+ years in corporate and consultancy roles, helping companies in the tech and CPG industries by developing and executing results-driven public relations, content creation, and corporate communications programs.
He has supported companies of all sizes; from multinationals (such as Sony, Samsung, Lululemon, Fiji Water, Intel and Duracell) in the US, Asia and Europe to garage-based startups. He is the past chairman of the Consumer Technology Association’s communications committee.
“We were both looking for ways to better serve our existing clients and attract new clients,” said Migdal, “so this strategic alliance makes a lot sense. Besides, we’ve always accomplished big things when we’ve worked together.”
For more information, please contact Natalie Speers at natalie@socialallymedia.com or David Migdal at david@hereandnowpr.com.
