Exhibit company’s event brings 4,376 total items to families with children in critical care at Sunrise Children’s Hospital.
Steelhead Productions, a premier provider of event exhibit and marketing services, announced earlier this year their fundraising partnership with Ronald McDonald House Charities of Greater Las Vegas® (RMHC®). Steelhead’s Give Happy committee organized a food drive which resulted in 4,376 items donated to families utilizing RMHC’s services, specifically the Ronald McDonald Family Room located in Sunrise Children’s Hospital.
When children need surgery or intensive medical treatment, or when newborn babies need care in the neonatal intensive care unit, the Ronald McDonald Family Room provides a home-away-from-home environment for families to stay close to their children. This dedicated space inside Sunrise Children’s Hospital includes two sleeping rooms, a kitchenette, a lounge area stocked with children's books and games, lockers, and a shower room. RMHC has opportunities for volunteering and donating supplies that support the Family Room as well as other services.
Rhiannon Andersen, Steelhead’s CMO, notes how Steelhead’s Give Happy committee saw an opportunity to support RMHC:
“What I’m most proud of about the Give Happy committee is that we empower our members to research, advocate for, and select the community charity we’d like to support. When we learned about RMHC’s mission, we knew we could gather support from not only our Steelheaders, but our event community as well, and they certainly showed up. Thank you to every person who donated to this incredible cause to make someone else’s life a bit easier when they’re navigating an emotional challenge.”
Julia Copie, Marketing Coordinator for RMHC, talks about how Steelhead’s support for the organization started before the food drive:
“Steelhead’s involvement in our charity actually began at our annual run. They had the sixth largest team, totaling 30 people, which is quite impressive for a small company. In addition to the Snack Happy food drive, they also donated plastic cups and metal lunch boxes. It was amazing to see how much Steelhead raised for our organization which ultimately benefits the families we serve.”
Justin Schultz, Account Manager at Steelhead Productions, speaks to how it feels to partake in something greater by being a Steelheader:
"One of the things I love most about Steelhead is the philanthropy work this company does to help those in need. I was honored to be welcomed into the Give Happy Committee to help make a difference in our community. Personally I have been doing charity work with the Ronald McDonald House Charities for the last 7 years, including running in the Chicago Marathon and raising money for Team RMHC. The House holds a dear place in my heart so I was thrilled when I was able to partner the Give Happy Committee and our local RMHC on several projects. The best of both worlds!"
About Steelhead Productions
Steelhead Productions designs and produces branded environments for trade shows and other temporary marketing events. Our company and our services are set up to support the brand’s event marketing professionals. Our belief is that we are in the Human-to-Human business rather than the more typical B2B model. Event marketers are constantly looking for innovative strategies to elevate their respective brands using live marketing events. Doing so with consistency promotes their individual success and shines a light on not only the brand but the brilliant marketing minds behind them—our customers.
About Ronald McDonald House Charities of Greater Las Vegas
The mission of Ronald McDonald House Charities® (RMHC®) of Greater Las Vegas is to create and support programs that directly improve the health, education, and well-being of children in our community. The Ronald McDonald House® is the cornerstone program of RMHC® and provides temporary housing for families who travel to Las Vegas to receive critical medical treatment for their children.