Steelhead responds to a shift in the modern buyer’s journey by creating a new virtual learning platform.
Steelhead Productions, a premier provider of event exhibit and marketing services, has unveiled its new virtual learning platform for brand awareness and education. The platform will expand the company’s target reach and educate prospects and customers about Steelhead’s offering. The company will also use the tailored virtual environment to demonstrate how its clients can incorporate virtual strategies into their own business models.
Steelhead’s virtual environment was created in response to recent statistics revealing an emerging trend in the modern sales journey, with 68% of customers preferring a self-led sales cycle. The data shows that most customers prefer to read online reviews and research the product and company before engaging with a team member. Thus, Steelhead will accommodate this shift by educating prospects and customers on who they are, what they do, and what it is like to work with them with this new virtual platform.
Whereas incorporating virtual environments is not new for B2C brands, B2B brands have recently begun utilizing this technology as a sales enablement and marketing tool. Steelhead’s CEO Sean Combs notes how this new platform solidifies the company’s position as an event marketing leader: “Steelhead is thrilled to be on the cutting edge of engaging with our B2B audience in a more meaningful way. We are creating unique content for our prospects that matches where they are in the buyer's journey, and we are pleased to extend the utilization of this technology to our event marketing community. It will also serve as an ancillary tool to 3D exhibits and increase engagement efforts.”
While virtual environments serve as a supplemental resource to 3D exhibits, they can also reach new audience segments and increase engagement levels before, during, and after events. As a forerunner in the trade show and event marketing space, Steelhead recognizes the need to help other B2B brands embrace virtual environments in innovative ways, and they look forward to doing so.
CHECK OUT STEELHEAD'S NEW VIRTUAL LEARNING PLATFORM HERE.
About Steelhead Productions
Steelhead Productions designs and produces branded environments for trade shows and other temporary marketing events. Our company and our services are set up to support the brand’s event marketing professionals. Our belief is that we are in the Human-to-Human business rather than the more typical B2B model. Event marketers are constantly looking for innovative strategies to elevate their respective brands using live marketing events. Doing so with consistency promotes their individual success and shines a light on not only the brand but the brilliant marketing minds behind them—our customers.