With rising advertising costs amidst increased competition and data privacy changes, companies must rethink how best to be found by their customers while keeping their budgets tight.
Stridec Worldwide (“Stridec”), an agency known for its SEO services, and recently named by Clutch as one of the top SEO companies in Singapore for 2021, is encouraging businesses to put SEO at the center of their digital marketing strategies moving forward, to more effectively establish and maintain their brand presence on the internet, in light of recent developments announced by tech giants such as Apple and Google regarding user data privacy online.
Given Apple's rollout of its App Tracking Transparency (ATT) framework and Google's move to scrape third-party cookies from its Chrome browser, the impact and implications to marketers and advertisers who have relied heavily on audience targeting technologies for their marketing campaigns cannot be overstated.
The issue of user data privacy and tracking people's internet activity is a contentious one that has raged for years. With greater legislative rules on how tech businesses manage such data, it is unavoidable that prominent tech companies would take measures to placate their huge user bases while also consolidating their market positions.
For better or worse, such advancements have generated yet another set of hurdles for businesses - particularly smaller players - to jump across while still navigating their way through a myriad of digital marketing complications in a sluggish economy caused by the global epidemic. Many advertisers have already expressed concerns that their campaigns will be less effective and precise than in the past, resulting in higher marketing costs but lower outcomes.
Businesses require a more sustainable way of developing their online presence in the long run without being taken hostage by the evolving digital marketing landscape every now and then.
The solution is search engine optimization (SEO), and Stridec has been counseling brands and business owners to realign their digital strategies, with SEO serving as the focal point around which other marketing activities revolve.
"SEO is the only marketing tool that does not rely on invasive user data to achieve its aims and deliver the required outcomes," said Mr. Alva Chew, Stridec’s lead consultant and a top Singapore seo expert.
"For SEO to work, there is no need to get hold of your audience's demographic information, online purchasing history, or browsing behavior. All you need to make SEO effective is users' search intent, which can be derived from publicly available data by simply digging deeper into the search engine results that appear whenever you make a search," Mr. Chew explained.
Shifting to an SEO mindset that underpins the brand's overall digital marketing strategy has paid dividends for companies that have implemented it.
With travel still highly restrictive due to the ongoing pandemic, companies that traditionally rely on being physically in front of their customers to conduct business have to quickly pivot to digital means to get their messages across. A Cambodian real estate developer managed to do just that by leaning into an SEO strategy that generated awareness and investment interest for its real estate in Cambodia in target markets such as the United States, Australia and Singapore.
Adopting an SEO-oriented marketing methodology, in addition to avoiding the limits imposed by the aforementioned data privacy changes, serves as a long-term replacement for tactical, in-the-moment marketing operations that do not generate and accumulate value over time.
Understanding this, an established security company in Singapore switched its digital marketing emphasis to search engine optimization, managing to grow its online visibility and expand market share against larger competitors within a few short months, in no small part thanks to a rapid ranking climb on organic search results.
Other technology companies, such as Microsoft, are also actively looking towards replacing current monitoring technologies, such as cookies and user identification, with newer implementations, such as contextual targeting, implying a more fragmented marketing ecosystem in the future.
Businesses’ marketing teams and agencies will have their work cut out for them in the foreseeable future. As such, it is critical that companies formulate their marketing strategies on a foundation that will remain strong and durable over time, and SEO leads the pack in this regard.
To boost their chances of beating the competition and dominating the markets they’re in, businesses should quickly realign their existing marketing activities to the new reality and place SEO at the heart of their entire approach to online marketing. And Stridec is ready to support them on this journey.
To learn more about Stridec and the seo services that it offers, visit https://www.stridec.com/.
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About Stridec Worldwide
Stridec is a digital marketing agency that specialises in SEO and Ecommerce solutions with a mission to help brands Get Found Online. Using its proprietary “Awesome in B.E.D.” framework, Stridec helps businesses acquire more traffic, customers and revenue to stay ahead of the competition and dominate their markets.
Stridec focuses on helping clients build long-term, strategic online assets that deliver sustainable Return on Investment (ROI) for years to come.
For more information on Stridec, visit https://www.stridec.com/.
